Lakeland wonders is a company run by CEO Cheryl Hailstrom. Cheryl is new at her job (she has been performing her position for six months) and has noticed that many changes need to be implemented in the company for overall improvement.However, the company has been resistant to change. Therefore, Hailstrom is attempting to find ways to resolve this issue.While working in marketing their new CEO Hailstrom was always known to be one step ahead of the rest which was a big factor in increasing the companies growth and financials. The company ability to implement and execute a planning & development strategy has allowed them growth from a small chain of stores to operating over 150 stores.The CEO Cheryl Hailstrom is relatively new to the company. She was brought in only six months ago when Walter Swenson IV wanted to retire, and none of his children showed interest in his business. Thus, she has become the first person not related to the family to hold this high position.Hailstrom's expansions ideas, however, do not seem to be successfully taking hold. She has tried several different proposal ideas in order to help the company, but the sales force has only been slowly increasing the calls it had been making without her, and her concept of a bonus plan was received indifferently from union officials. Hailstrom feels that the employees and management in the first are focused on doing things the old way, which means slow production, and not the new way she wants to do things, which focuses on fast production. Furthermore, customers have only shown interest recently in large chain stores, not specialty stores.
When Hailstrom first came on board, she experienced several problems within the company. These included self-interest, mistrust, difference perception, and low tolerance. In order to handle the feelings of mistrust and self-interest, difference perception, and low tolerance she used several ideas to brainstorm with her company and her employees. Many of these concepts are reflected in the business strategies of Proctor and Gamble and have worked quite well for that company. She was able to resolve many of these issues by using communication, facilitation and support, negotiation, and sometimes resorting to threats and intimidation.
Operations Department: Marketing
Overall project Goal: Leland wonders overseas expansion-mid market
As a leader in the toy industry Lakeland wonders marketing department should continue
working toward maintaining their highly respectable reputation and work
Quality products at an affordable price
Continue to use magazines, televisions and internet
Through-out company life cycle
Expand increase marketing of their logo and brand name
Advertise Safety of their products
Through-out company Life cycle
Operations Department: Procurement
Overall project Goal: Leland wonders overseas expansion
Lakeland needs to implement three different external drives for change