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Marketing Mix Strategy Table of Contents Recommended Marketing Mix for V 3 Product 3 Price 4 Place 4 Promotion 5 References 6 Recommended Marketing Mix for V Marketing mix is perhaps the most basic and significant concept in marketing. The four major components of marketing mix are product, place, price and promotion (four Ps).1 Each and every organization has to focus on these four components of marketing mix in order to perform well for a long period of time.
Various researches show that the popularity of energy drinks is continuously increasing and most importantly they are giving tough challenges to the soft drinks. Over the past few years consumers have become more inclined towards the energy drinks. According to data provided by P&C Nielson Scantrack, energy drinks occupy almost 23% in the entire market of beverages.3 Considering all these facts, Frucor should introduce one or two new flavors of ‘V’ within the next fiscal year. Furthermore, the company should introduce the new flavors in a completely new package. The ‘V-Orange’ can be introduced in a completely newly designed ‘can’ or ‘bottle’. Since, energy drinks are ‘impulsive’ product, attractive cans or bottles should be introduced. Currently, the energy drink is available in the form of 250 ml cans and 500 ml bottles. In order to, go through more into the market, Frucor should introduce more product sizes. ...
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