Got a tricky question? Receive an answer from students like you! Try us!

Management 500 - Essay Example

Only on StudentShare
Undergraduate
Author : htrantow
Essay
Marketing
Pages 7 (1757 words)

Summary

Managing Entrepreneur Growth Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts (May 19, 2011) The current age has been marked as the age of technology, innovation, resilience and globalization. The businesses are growing and moving ahead for further advancements and progress…

Extract of sample
Management 500

Thus, the responsibility of entrepreneurs is increasing. Entrepreneurs The term ‘entrepreneur’ is escorted with elements such as responsibility, capability and management. Precisely defining, it refers to a person who bears the possession or owns any idea or a venture and thus, is also liable for the results and risks involved in such custody. Richard Cantillon, an Irish-French economist, first defined entrepreneur as a ‘risk taker and a contractor who is supposed to be acting as a middleman or a connection between labor and capital”. Along with being innovative, an entrepreneur also possesses essential innate traits such as extroversion, efficiency, creativity and productivity1. Managing the entrepreneurial growth is the pre requisite of the management of any business which is pushing its way through a tough competition in the markets. Thus, according to the article, the provision of Lebanese Sweets requires a rigid entrepreneurship and management. It is observed in the case that the companies which are limited and smaller in scope, such as Swan Sweet, need to remain innovative through the constant development of novel and creative products. This creates the need for value innovation which is attained through the entrepreneur’s efforts of delivering superior services to the company’s customers. ...
Download paper

Related Essays

Marketing Management
Primary research has shown that the most preferred brand in the category of consumer product is Pantene. They prefer Pantene than any other brands because it caters to all types of hair requirements. Pantene is the most famous brand in hair care; they are brand loyal towards the product. Brand loyalty is an attitude toward a brand (Pride & Ferrell, 2008, p.330). The primary research shows that they are satisfied with the brand and thus consistently purchase the same brand. Pantene a product of Procter & Gamble has very well positioned itself in the minds of the customers. The survey has shown…
6 pages (1506 words)
Marketing Management
Main line of Marriott Marriott International Inc. operates and franchises hotels and lodging facilities worldwide (Marriott-a, 2010). Mr. Marriott has built a culture which is highly regarded and the company recognizes the value that they bring on to the organization. At present around 300,000 people are serving guests under the brand name Marriott and franchised properties throughout the world. Mr. Marriott shifted the company’s business model from hotel ownership to franchising and property management. This allowed the company to accelerate growth and broaden his leadership. This brought…
5 pages (1255 words)
Fiat 500 Diesel
According to their press release 2010, the car is special and has been designed using blue-sky technology added on to its features as illustrated in the Table1.In this model, consumers derive performance, status and approval due to its stylish trend, special features in the interior design, spacious boot at the rear which can accommodate bulky loads and a new sophisticated engine that is powerful and can race more kilometers without a stop-over. The car is small, economical in fuel consumption which implies that it is cost saving which places the consumer at a better purchasing power. It is…
12 pages (3012 words)
Strategic Management
However, a different extension is noticed when the water is placed to heat gradually when the frog may fail to realize the changes in temperature and be boiled to death. The inference developed in the aspect explains that there is the need to identify leading threats to the sustenance of progress at an earlier stage, when the adjustments can be offered as compared to finding solutions to the problem when its impacts have been felt. Moreover, the advice is offered that the reaction level and sensitivity should be based on identifying minimal changes that may accumulate to lead to threats (David…
13 pages (3263 words)
Production and Operations Management
Relationship between gasoline price and crude oil demand Crude oil is a naturally occurring liquid which mainly contains hydrogen and carbon. Crude oil is the major component in the production of fuel for cars, trucks, trains, boats, and airplanes. In addition, crude oil is also used for wide varieties of other purposes. The fractional distillation of gasoline produces an output known as gasoline. Gasoline is mainly used as fuel in internal combustion engines. Gasoline is traded in regional market; whereas, crude oil is the part of global market. Generally, the price of a commodity increases…
5 pages (1255 words)
Enhancing the Effectiveness of Marketing Communication Mix for Fiat 500
Maintaining consistency in marketing messages in an era of information democracy with a judicious mix of old and new media to presents more visibility cheaply while pointing to an interactive website that helps consumers make their mind is the way to go for the Fiat 500. An advertising message that highlights the unique capability of the Fiat 500 to upgrade to an electric car delivered on billboards outside of retail stores, on buses and outside of underground stations will present heightened consumer interest cheaply to enhance the effectiveness of the marketing communications mix. Consumers…
8 pages (2008 words)
IMC and Customer Satisfaction
However, from an in depth understanding of the different ways of marketing communication this process would be discussed in detail in this paper in the context of marketing activities of the BERVET. The process of integrated marketing communications fundamentally refers to “the strategic analysis, choice, implementation and control of all elements of marketing communications which efficiently, economically and effectively influence transactions between an organization and its existing and potential customers, consumers and clients” (Smith, Berry & Pulford, 1999). In simple words it is the…
5 pages (1255 words)