Got a tricky question? Receive an answer from students like you! Try us!

Social Responsibility Record of a Business/Product - Essay Example

Only on StudentShare
College
Essay
Marketing
Pages 4 (1004 words)

Summary

Social Responsibility Record of a Business/Product The social responsibility that will be discussed here is of an energy drink which is on the upsurge within the different nations of the world. It is known by the name of Kickstart Energy Drink. This Kickstart Energy Drink is equally famous amongst age groups between 12 and 25 years…

Extract of sample
Social Responsibility Record of a Business/Product

The Kickstart Energy Drink means business when it wants to reach out to the people who would not be its direct bearers in terms of the sale that is being made. Tree plantation drives are held by the energy drink as the company feels that it has to tell the people at large the message of planting more saplings and trees so that the environment could be cleaned in essence. It is undertaking such efforts because there is a dire need to set things right within the regional landscapes which Kickstart Energy Drink is targeting at this point in time. The people believe that the steps undertaken by the energy drink company are in line with its vision and mission where the two pointers stress heavily on setting things right for the long term equations of growth, productivity and development. This is because the efforts and endeavors will turn a new leaf within the understanding of the people who should play their dire role within the understanding of nature that surrounds them and which they are a vital part of (Mirvis, 2010). What is even more interesting to note here is the fact that Kickstart Energy Drink stresses staunchly on other socially responsive activities more and more. ...
Download paper
Not exactly what you need?

Related Essays

Marketing the Fashion Product
The essay "Marketing the Fashion Product" talks about the successful marketing strategy of the biggest clothes retailer in the United Kingdom Marks and Spencer (M&S). …
12 pages (3012 words)
Corporate Social Responsibility
The contribution of the organisations towards corporate social responsibilities includes certain monetary assistance to the society which would facilitate various social developments. Furthermore, the concept of corporate social responsibility can be related to the activities of an organisation which would facilitate in conserving the natural flora and fauna and as well as the socio economic culture (Reset, n.d.). …
9 pages (2259 words)
Managing Ethichs and Social responsibility
In relation to the conception of business ethics along with social responsibility, Business Ethic Management (BEM) is viewed to be a process of analysing as well as minimising ethical issues or problems with the application of certain specific programs and effectual practices. There are varied important elements that are applied by different organisations for minimising ethical problems or issues that include formulating effectual mission statements and establishing standard code of ethics. It has been apparently observed that the people involved with an organisation are provided with business…
12 pages (3012 words)
Corporate Social Responsibility
Corporate social responsibility helps build sustainable and stable business environments with healthy markets and surrounding communities (McCabe, 2). The key aspects for corporate social responsibility include; firstly, social investment which involves the company contributing to the infrastructure of the community. Secondly, transparency and accountability whereby the company is transparent on what they do, this will help build confidence from the outside on their business. Thirdly, CSR is aimed at enlightening self interest whereby they are able to work well with the community and, lastly,…
4 pages (1004 words)
Corporate Social Responsibility Adds to Brand Value
The relationship between CSR and brand value can be characterized as quite close. The specific relationship is reviewed in this paper. Particular emphasis is given on the potentials of CSR to add brand value. The literature published in regard to this subject has been reviewed. The studies reviewed indicated that CSR has a key role in adding brand value. However, the above role is not standardized in firms worldwide. Rather, it is depended on the position of each firm in the global market, the organizational structure and the local culture and ethics. Indeed, consumers worldwide are not likely…
8 pages (2008 words)
Сorporate social responsibility
Corporate social responsibility is concept to enhance the social and environmental reliability of the organizations. According to the ethical behaviors, an organization should have to take the responsibility of the environmental impact and social impact, brought by the organization. Corporate social responsibility can be associated with the economics, social and environmental responsibility. The concept of corporate social responsibility generally involves the social organization and social bodies. Corporate citizenship and following the sustainability in a business are also regarded as the…
The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers' Purchase Intention and Brand Image in the Diamo
They also reported that compared to 2010, the global diamond sales significantly increased by 18% to $71 billion, close to the 2007 peak of $73 billion before the crisis. IDEX (2013) and Tacy LTD (2013) indicated that the majority of growth contributed to the mounting demand from Chinese and Indian markets. De Beers, which is reviewed in this proposal as an example of the world’s leading diamond companies for more than a century, reached their second highest level of sales ever to $6.5 billion in 2011. In the 1990s an issue of “conflict diamonds” or “blood diamonds” was heatedly…
34 pages (8534 words)