We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Market Audit and Competitive Market Analysis - Assignment Example

Comments (0) Cite this document
REVISED WITHOUT IN-TEXT AS CUSTOMER REQUESTED Section C: Market Audit and Competitive Market Analysis I. The product 1. Relative advantage In international marketing and especially in market audit and competitive market analysis, the need to weigh the relative advantage of a company’s product to a new market is very important as the marketing audit is a fundamental part of the marketing planning process…
Download paper
Market Audit and Competitive Market Analysis
Read TextPreview

Extract of sample
Market Audit and Competitive Market Analysis

The relative advantages for these products are that they have a wider usage coverage including schools, offices, hospitals, media houses, factories and of course homes. 2. Comparability Comparability is the capability of existing or performing in harmonious or congenial combination in terms of international marketing, it can be explained to means a situation where different companies employ similar or related business standard such as accounting, measure concepts and measures of closure. As a new force entering Japan and Tokyo for that matter, kikk.k would have comparability with existing companies who ply their trade in similar products such as stationery and plastics. As a new force, it will be important for kikk.k not to deviate from existing business norms as deviating is likely to cause hostility to existing customers who ma not be up to speed with their new norms. 3. Complexity In marketing and in business venturing, complexity can be explained with relation to customer’s willingness to adapt to the policies and marketing strategies of new companies at the expense of existing ones. To this effect, the degree of difficulty which a purchaser of a new product has in understanding the product, a major determinant of the rate of new product adoption. Japan is market destiny where consumers have fairly great understanding of stationery and plastic products due to the high level and preference for education. Kikk.k would therefore have this to their advantage but would still have to do more to convince consumers of why switching to their kind of products against existing ones is the best decision. 4. Trialability In international marketing, a common strategy adopted by most old companies entering new territories is to make potential consumers try products for free. This has always been necessary because of the need to convince consumers of the need to choose new products to existing ones. Companies and consumers in Japan believe in this principle and so kikki.k should be ready to bare the risk and cost of going into trial programs for potential consumers. 5. Observability Kikk.k will have to conduct intensive market observation in two major areas. These are consumer behavior observation and business trend observation. In Japanese markets, the use of observation as research methods has proved workable for companies and has yielded results making business and marketing plans. This duty of observation can at the initial stages be done by the middlemen who will be working for the company. This will reduce cost. A. Major problems and resistances to product acceptance based on the preceding evaluation Product acceptance for stationery and plastic products in Japan will not be difficult due to reasons as the use of such products and the need for them that is already in Japan. The difficulty will however lie in kikki.k convincing consumers to choose their new range of China Made products especially as China is a major competitor with Japan as far as plastic manufacturing is concerned. Moreover, Japanese are people who love to keep the tradition of using products made in their country. Despite these, when a very good research (observation) is undertaken, it will be possible to determine the purchasing trend of consumers so that a workable marketing plan will be designed to cover even conservative consumers. II. Sources of information Marketing Teacher, ... Read More
Cite this document
  • APA
  • MLA
(“Market Audit and Competitive Market Analysis Assignment”, n.d.)
Retrieved from https://studentshare.net/marketing/36947-country-note-book-preliminary-international
(Market Audit and Competitive Market Analysis Assignment)
“Market Audit and Competitive Market Analysis Assignment”, n.d. https://studentshare.net/marketing/36947-country-note-book-preliminary-international.
  • Cited: 0 times
Comments (0)
Click to create a comment
A Kuwaiti Investor's Market Analysis of New York
This is then followed by a SWOT analysis to establish the capability of the investor to exploit an identified business opportunity. This is a report of such an analysis for investors from Kuwait interested in investing in the state of New York; all the aspects and dynamics that have direct and indirect impacts to commerce are analyzed then a business opportunity noted, followed by a self-appraisal of the investor’s potential to take advantage of the business opportunity.
5 Pages(1250 words)Assignment
Emerging Market Feasibility Analysis
The aim of this project work is to broadly undertake an emerging market feasibility analysis that seeks to explore the feasibility for the start up of a small scale business in Brazil. Brazil is selected as an emerging market with some generalized economic and trade accolades as an upper middle income economy with high human development base (Amine, and Staub, 2005).
17 Pages(4250 words)Assignment
I can price the product at a level, which only grownups can afford and also during advertisements maintain the notion that the product is not for sale to people below the age of 18. Wine is supposedly considered and
1 Pages(250 words)Assignment
Market environment analysis
It is evaluated through Porter’s 5-force model. The macro environment is the extended environment that takes into account the socio-economic, political and technological facets of the market. It is
6 Pages(1500 words)Assignment
Market Analysis Assignment
joint study conducted by the selected research team with an indication of the best-suited choice that can be taken up by the company as it aims to venture in to the wine category. In order to finalize the goals and the purpose of the study, I conducted a thorough analysis into
5 Pages(1250 words)Assignment
Market Analysis
The first two categorizations are the key drivers of the online shopping and gaming market. The later will only undertake online shopping to catch up with the times and similarly opt for games that are short in duration
2 Pages(500 words)Assignment
Market rearch business plan with payback
The vision of the company is to offer innovative services; MemaTech Audit Consultancy Firm will generate a brand name in the surrounding region. Some of the players that are most competitive in this market tend to have a comprehensive market strategy. The companies
2 Pages(500 words)Assignment
Opera market Political analysis
The state of the New Jersey applies taxes to every business that operates in its localities. An Opera House being a business firm, its management will have to comply with applicable tax
1 Pages(250 words)Assignment
Alzheimer's disease market analysis
In the population, 5.1 million people are of the age of 65 and above and the remaining population has been of younger onset Alzheimer under the age of 65. In the population, two-thirds with the disease are
9 Pages(2250 words)Assignment
Market Audit for British Airways
Forming more partnerships with other airlines to consolidate the market position. Develop a rewarding scheme to enhance customer retention and farther development of the market
2 Pages(500 words)Assignment
Let us find you another Assignment on topic Market Audit and Competitive Market Analysis for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us