Measuring Performance

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Marketing
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COMPANY ANALYSIS: MEASURING PERFORMANCE by [ Name] [Name of class/module] [Name of Professor] [Date of Submission] (a) (i) Gross margin is used to appraise a company’s financial condition through finding out the proportion of revenue remaining after the deduction of the cost of goods sold from total revenues of the company…

Introduction

And, gross margin in 2011 was (26,978,000 / 57,400,000) = 0.47. (a) (ii) If, gross margin of a firm is higher in one year compared to previous year, then it can be said that the company has shown higher efficiency in converting its raw materials into revenues in that year compared to the last year. Thus, companies always want to make higher gross margin. But, it has been found that for Maldives Plc gross margin has declined from 2010 to 2011. It indicates that the company has been less efficient in converting its raw materials into revenues in 2011 compared to 2010. Thus, the performance of Maldives Plc has deteriorated in 2011 from 2010. Hence it can be said that, financial health of Maldives Plc was better in 2010 than in 2011. (Zairi, 1994) (b) (i) Issuing ordinary shares is a method of financing a company’s productive activities. Total number of ordinary shares that the Maldives Plc had in issue in 2010 was (14,300,000/ 2.86) = 5,000,000. Total number of ordinary shares that the Maldives Plc had in issue in 2011 was (16,320,000/ 2.72) = 6,000,000. (b) (ii) A company finances its productive activities either through equity or trough debt. Equity financing implies issuing ordinary shares to public. On the other hand, debt financing implies taking loans from various organizations or individuals. ...
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