marketing plan for homecare

Ph.D.
Term Paper
Marketing
Pages 10 (2510 words)
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Executive Summary Carewatch UK was founded in the year 1993 and provides homecare services to its customers. The company is a world leader in providing homecare services to elderly, or medically unfit people, it also provides a substitute to nursing and residential care and, and is the leading homecare service providers in UK…

Introduction

It has become one of the largest companies in homecare sector across the globe and the company has set its business by focusing upon individual customers and their needs. This paper will study the various marketing aspects of the homecare organization. The paper will make a study on the SWOT and PEST analysis, customer analysis, followed by macro and micro environment analysis for the company. Also the marketing and financial goals of the company are stated briefly. Market Analysis At present, the market analysis for Carewatch seems to be positive. There are a number of prominent benefits to the company in various markets across UK. This section studies the existing marketing scenario for the company.   Increased consumer awareness – with the increase in the awareness of the customer for personal and homecare needs, the company can certainly look forward to increasing number of opportunities. Besides this, the consumer is now more aware on the quality of service they are being provided, (Doyle, 2001). Carewatch have been involved in offering best clinical services to its clients. Enhanced profit margins – with the growing market demands for homecare, both in personal and medical needs, it has been found out that consumers are ready to shell out more money for good and safer clinical service. ...
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