Marketing plan for homecare organization Carewatch UK - Term Paper Example

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Marketing plan for homecare organization Carewatch UK

The intention of this study is Carewatch UK. The company is a world leader in providing homecare services to elderly, or medically unfit people, it also provides a substitute to nursing and residential care and, and is the leading homecare service providers in UK. The company today offers practical, personal and complex care to more than 23,000 clients that also include people with behavioral problems, mental issues, and learning disabilities. The company provides personalized services based on individual needs of the client that deals mainly in personal care, home care and medical care. It has become one of the largest companies in homecare sector across the globe and the company has set its business by focusing upon individual customers and their needs. At present, the market analysis for Carewatch seems to be positive. There are a number of prominent benefits to the company in various markets across UK. The company offers personalized services through care and support workers that assist the consumer in different ways such as practical support with light domestic duties, shopping, washing, getting ready, and cleaning, and companionship. The company also provides complex care services in the wake of illness, nursing (long and short term), hospital discharge, and specialist support for mental health conditions. The company offers person centered services that are designed to give flexibility, choice and control; and assist people who remain at home or are forced to remain at home following poor health conditions, people who need early intervention, and respite care. ...Show more

Summary

This research studies the existing marketing scenario for Carewatch UK Company; demonstrates its macro and micro environment analysis, marketing goals and strategies of the company. The paper also makes appropriate recommendations for the company in order to achieve its goals. …
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