• Home
  • Subjects
  • Marketing
  • Consumers are passive victims of manipulation irressistible to purchase in the name of fashion

Consumers are passive victims of manipulation irressistible to purchase in the name of fashion - Essay Example

Only on StudentShare

Extract of sample
Consumers are passive victims of manipulation irressistible to purchase in the name of fashion

Fashion is a word that everyone admires and all wants to be fashionable to be accepted in the egoistic society in which life prospers today. Everything from the color of the hand kerchief to the perfume used is a criterion to measure the position of the person in the society. It is more or less a pseudo-prestige donor that the people rush behind it even if their pockets and wallets do not permit. They are compelled to do so by many factors around. To be precise, they are manipulated to consume certain standard of products in the society so as to make others approve them. It is basic human nature to have an urge for praise and admiration and the manipulating factors are well versed with this fact. It is therefore a necessity to study the situation and suggest possible solutions for the situation. The study presented here is based on the topic and the method used is secondary literature analysis. Websites like google.com and wikipedia.org are used for the collection of various data. The concepts introduced are supported by the examples of various advertisements shown on media. ...Show more

Summary

The study aims to look at these matters along with the present globalization scenario. It also emphasizes on various psychological factors that leads to the situation where consumers are vulnerable to wastage of wealth on unwanted materials. …
Author : cronajake
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Consumers are passive victims of manipulation irressistible to purchase in the name of fashion"
with a personal 20% discount.
Grab the best paper

Related Essays

An analysis of the consumers consumption motives of luxury fashion branding in China
Although there are sufficient amount of research works exist which have tried to investigate consumption motivation among customers for luxury items but most of these studies were conducted in context to developed nations from North America and Europe. Interesting fact is that most of the researchers skipped luxury consumption of Chinese customers but economic evidences and sales of luxury goods in China is suggesting that ignoring the red dragon might not fill the gap in literature regarding luxury consumption in convincing manner.
42 pages (10500 words) Dissertation
The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers' Purchase Intention and Brand Image in the Diamo
A total of 124 million carats of rough diamonds, which is worth of $15 billion, were excavated (AWDC, 2013). According to the industry consulting organization, Bain & Company (2013), “those stones were worth $24 billion after moving through the chain of dealers, cutters and polishers, on their way to making diamond jewellery worth $71 billion at retail”.
34 pages (8500 words) Dissertation
The study of motivation in consumers which stimulates them to purchase luxury goods despite the steep and increasing price.
The period from 1995 and 1999 is considered to be the phase of boom for the luxury market, when the Compound Annual Growth Rate (CAGR) was 11 percent. However, CAGR was 1 percent during the period of consolidation of the luxury goods industry between 2000 and 2003.
19 pages (4750 words) Literature review
The study of motivation in consumers which stimulates them to purchase luxury goods despite the steep and increasing price
Luxury products are characterised by six major characteristics like symbolism, extraordinariness, rarity, aesthetics, quality and price. The characteristics that the luxury product exhibits are dependent upon each other. This signifies when one of the dimensions is at a higher level, the other dimensions attached to it also reaches the higher level providing additional support to the six characteristics.
25 pages (6250 words) Dissertation
Compartive study " The effect of online word of mouth versus tradtional word of mouth on saudi consumers purchase decsion : a
Today, most people are advancing to online word of mouth as a new phenomenon with possibility of influencing the marketing patterns. This study compares the use of traditional word of mouth with the online word of mouth consumers purchase decision in the context of Saudi Arabia.
10 pages (2500 words) Research Proposal
Identify the factors that influencing young consumers' online purchase behaviour towards fashion garments.
The research will target customers who are between 18 to 26 years of age. The research will investigate how factors such as product viewing, fashion information, and online delivery among many, affect the interaction
8 pages (2000 words) Essay
The motivation of Consumers to purchase luxury goods
This research will aim at finding the factors that affect buying of luxury goods by the consumers all over the world. The paper is very much particular in discussing the facts about the attitude and the motivations that
7 pages (1750 words) Research Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT