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Internet Marketing - Term Paper Example
Pages 3 (753 words)
Topic: Date: University: Internet Marketing What is internet marketing? Internet marketing is the marketing of product/services involving the broad services of internet. As internet is utilized by many people all around the world, it is an easy job for the marketers to market their product and services covering extensive amount of persons all around the world…
It is also known as digital marketing or e-marketing. Email marketing became popular, as it has the capacity to target a person. Key benefits of marketing on the internet There are many advantages of marketing on the internet. Nearly the services of internet are utilized by almost two billion people worldwide (Jayamaha 2011). Other channels to promote a product or services have not such capability to cover such a massive amount of persons. In this way internet marketing is a cheap tool to promote the product and services and secondly internet marketing can cover a larger number of people at a time. If internet marketing in properly managed, it can be targeted to achieve effective results. Internet marketing provides an ease for the consumers to search and buy the specific products and services without going anywhere else. Most effective ways to use internet to market products/service The most effective ways of internet marketing are email marketing, promoting products and services on different sites. Email marketing is important in determining the interests of a person and then advertisement and promotion of the person’s interest are sent by the utilization of Email (Charlesworth 2009). ...
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