Market Research for Zara - Essay Example

Only on StudentShare

Extract of sample
Market Research for Zara

Zara currently caters to fashion clothes for Men, Women and Children. It includes both under wears and outer wears. Besides these it also provides fashion accessories for all the categories. We will be specifically targeting our study on the women’s under wear section in our report. In this category Zara has the following products available – various varieties of shorts, briefs, Underwired plunge bras, G strings and some varieties of basks and corsets. They do not have much choice in this segment though. Most of the products are made to order and most of the clothing is stand alone. You have the option of mix and match but nothing is available in lingerie sets. Zara’s pricing is more commensurate with quality. Most of the products are on the higher side as compared to the other stores; however, they are one of the best in quality. Since many of the products are made to order, the pricing is based on the flexibility available to the customer to get products as per their choice. ...Show more

Summary

Zara is a retail company floated by the parent manufacturer Inditex. It is based in Spain and has dozens of manufacturers in and around Spain. It has stores all across the world starting from US to Japan. …
Author : johnsjeramy
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Market Research for Zara"
with a personal 20% discount.
Grab the best paper

Related Essays

Zara
Name: Instructor: Course Code: Submission Date: Marketing: Zara Case Study Introduction Zara, one of the largest retail stores in the world, is a Spanish chain store in the Inditex Group. The global fashion sensation Zara headquarter is located Spain where it was founded in 1975 by Amancio Ortego.
8 pages (2000 words) Essay
Case study on Zara
At present the northern American and the EU nations are looking to comeback from the shock-waves of the economic down-turn. Downward economic trend may have transformed regular clothing purchases into luxury purchases. Major Apparel Companies are looking to establish businesses in the emerging economies.
18 pages (4500 words) Essay
Zara Case report
This report is basically a case study of Zara retailer, a Spanish based company, one of leading company in retail of apparel and fashion. The macro level analysis indicates that company is facing several moderate to high level challenges. In terms of its global strategy, socio-cultural, legal, and environmental factors could be the major areas of concerns for it.
22 pages (5500 words) Essay
Analyse Zara
As a competitive strategy Zara Industry business model mainly focus on in-house production as its model to withstand competition in the clothing industry. Today’s business environment is highly competitive and many firms choose to send out non-core functions to suppliers or manufacturers a situation which gives them room to focus only on core operations.
14 pages (3500 words) Case Study
R.R.Donnelleys Marketing and Sales
has strongly consolidated its hold over the markets in the last few years (Company Report 1). Definitely, R.R.Donnelley commands a solid brand position in the contemporary scenario. Hence, the marketing and sales activities of R.R.Donnelley need to be analyzed in consonance with its prevailing situation.
5 pages (1250 words) Case Study
Marketing Sales Caae Analysis
These vacant territories represent lost sales opportunities of as much as $10 million. It is projected that in the current year, there will be only 68 hew hires with 55 of them sourced through employment agencies. The cost of
10 pages (2500 words) Essay
Appeal
Moreover, I have to direct them accurately towards the appropriate person, booking appointments and senior officers. I also have to manage the booking of appointments and solve customer
3 pages (750 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT