Market Research for Zara - Essay Example

Only on StudentShare

Extract of sample
Market Research for Zara

Zara currently caters to fashion clothes for Men, Women and Children. It includes both under wears and outer wears. Besides these it also provides fashion accessories for all the categories. We will be specifically targeting our study on the women’s under wear section in our report. In this category Zara has the following products available – various varieties of shorts, briefs, Underwired plunge bras, G strings and some varieties of basks and corsets. They do not have much choice in this segment though. Most of the products are made to order and most of the clothing is stand alone. You have the option of mix and match but nothing is available in lingerie sets. Zara’s pricing is more commensurate with quality. Most of the products are on the higher side as compared to the other stores; however, they are one of the best in quality. Since many of the products are made to order, the pricing is based on the flexibility available to the customer to get products as per their choice. ...
Download paper


Zara is a retail company floated by the parent manufacturer Inditex. It is based in Spain and has dozens of manufacturers in and around Spain. It has stores all across the world starting from US to Japan. …
Author : johnsjeramy

Related Essays

The firm deals in design, manufacturing and distribution of clothes while keeping up to the new trends in the market. In May 2001, the company listed 25% of its shares in the stock during the initial public offer for 2.3 billion Euros thus making the founder the richest man in Spain, having retained 61.2% of the company shares. The valuation of the company in 2001 was 12 billion Euros. The products of Zara ranges from stylish men’s clothing, underwear’s, cosmetics, women’s wear, the young population clothing’s, sportswear, casual wear and accessories. Zara accounts for 76% of the...
8 pages (2008 words) Essay
Case study on Zara
Zara is one of the leading global fast-fashion brands. The organization has implemented both cost leadership and differentiation strategy as their business level strategy. They have effectively implemented vertical integration strategy in their supply chain network. Though Zara is one of the renowned and popular global brands, the organization may face several difficulties through their centralized manufacturing strategy. Their business model is cost-effective and they have set up business goals and objectives effectively basis on the model. It is feasible that the execution of determined...
18 pages (4518 words) Essay
Zara Case report
Porter’s Five Force analysis emphasizes that market trends of apparel and fashion industry are comparable to certain other industries and going to be more challenging in near future. The report critically explains the supply chain research as one of the strongest point of Zara; because it’s flexible structure entertains the primary activities to be executed smoothly. Primary supporting activities like human resource management, procurement, and research and development departments play a key role in formulating business and corporate level strategies. This case study highlights that...
22 pages (5522 words) Essay
Analyse Zara
Other firms also choose to outsource with the objective of enabling the firm reduce its costs through specialization and creating efficiency in the labor and resources of the firm (Porter 1996). Other firms also in the efforts to achieve the same try to gain control over the whole firms through as many departments as possible. This they are likely to achieve by the analysis of its value chain. Such firms are said to have gained such controls over the total production process by initiating in-house production hence and achievement of shorter lead times in production and supplies. Zara is one of...
14 pages (3514 words) Case Study
R.R.Donnelleys Marketing and Sales
A consistent revenue growth resulted in an augmentation of its total revenues from $4,247.2 million in 2002 to $9,316.6 million in the year 2006 (Company Report 2). The Company enjoys a highly diversified customer base. However, in the preceding years, the cash flows of the company plummeted from $947.5 million in 2005 to $903.5 million in the year 2006 (Company Report 2). There is no denying the fact that a few key acquisitions like Office Tiger, Banta Corporation, Perry-Judd's Holdings and Von Hoffmann has enhanced its customer base and product portfolio (Company Report 3). The newly...
5 pages (1255 words) Case Study
Marketing Sales Caae Analysis
According to the company’s executive vice president of sales, what adds to the problem is the drain on the district managers’ time. With the quick turnover of sales people, the district managers’ have to constantly go through the recruitment procedure all over again, depriving them of time to spend on working on their districts. Salespeople are already complaining that their managers are spending very limited time with them, which is also the reason for the high turnover because new hires are left to fend for themselves right after training Moreover, training is not centralized. Training...
10 pages (2510 words) Essay
Constant alertness and hard work is required to carry out the job efficiently and competently. However, my accident has resulted in some serious and complex outcomes which have made me incapable of performing these tasks. My life has been shattered following the accident and I am physically as well as psychologically unfit to proceed with my job in a normal way.
3 pages (753 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!