Marketing discusion questions - Book Report/Review Example

Only on StudentShare

Extract of sample
Marketing discusion questions

Marketing activities together with communication initiatives ensure that the markets are aware of the product characteristics and features together with its perceived advantages before they enter the market. When the products are finally brought into the market it is necessary to keep the customers interested in the product or service through activities that are aimed at enhancing brand loyalty. Thus marketing actions also come in here to build brand loyalty through promotions and other loyalty programs that make the customers stick to a given brand. Marketing also helps in pricing products and services. It is true that some customers make attach value to a product basing on its price as compared to others in the market. Pricing ensures that customers remain loyal to the product with periods of discounts and premium pricing. Value is also created through the establishment of long-term relationships with its customers. This is important for successful marketing strategies (Mullins & Walker, 2010). To stakeholders marketing activities enhance shareholder value through the reduction of the vulnerability and volatility or risks associated with cash flows. This has been made possible through various marketing activities and processes that include the design of new products, supply chain management, managing customer relations, channels and even strategic partners. ...
Download paper

Summary

Marketing Discussion Questions (Name) (University) (Course) (Tutor) Question one Value is the benefits that individuals attach to a product or service. It is a function of intrinsic product features, service and price and has different meanings for different people…
Author : bbradtke

Related Essays

Business-to-business (B2B) marketing
11 pages (2761 words) Coursework
Questions on International Marketing
11 pages (2761 words) Essay
Segmentation and Targeting
4 pages (1004 words) Term Paper
Short Answers to Marketing Questions
4 pages (1004 words) Essay
Marketing International Business: Branding, Communications and Relationships questions
3 pages (753 words) Assignment
Marketing Questions
5 pages (1255 words) Research Paper
discussion board 5
5 pages (1255 words) Essay
Marketing Exam Questions
8 pages (2008 words) Assignment
business to business marketing final exam questions
5 pages (1255 words) Term Paper
Got a tricky question? Receive an answer from students like you! Try us!