Strategic Fashion Marketing - Admission/Application Essay Example

Your full full April 02, MA Strategic Fashion Marketing Dissertation Proposal Research paper topic: ‘Strategic Fashion Marketing’ Abstract The research paper is going to include a very important issue related to fashion industry, that is, Strategic Fashion Marketing and its role in the fashion industry. There is not much research done in this area in the past which is the basic reason for my conducting this research. I will use questionnaires and structured interviews for carrying out the research.

The whole process will take around one month which includes visiting people, distributing and collecting questionnaires, and conducting interviews. Introduction Strategic Fashion Marketing is basically a learning milieu where business graduates are encouraged to use their innovative and strategic talent in the management and marketing of fashion in order to pursue their careers in the fashion industry spectrum. Its role in the fashion industry is vital as in today’s competitive market it is important for the marketers to understand the originality of the product and the involvedness of consumers for which they require creative strategies, marketing model and plans.

These strategies or “a range of techniques” (Easey 7) will help them satisfy the consumer’s fashion requirements along with guaranteeing profit, and both of these issues are “the heart of the marketing concept” (Bohdanowicz and Clamp 28). The whole marketing process should be carried out in a “strategic fashion” (Gilligan and Wilson 166) . The research will focus on questions like: has Strategic Fashion Marketing played its role in the design and marketing strategies of miscellaneous fashion brands?

Does it scan the concepts and ideas in the development of business models in the fashion industry? Does it analyze and make use of various media in order to communicate the fashion brand to the consumers? What benefits has it offered to different international fashion companies? These issues have inspired me to conduct a research about the role of Strategic Fashion Marketing in today’s fashion industry. Literature Review Sources. Some sources that are going to be helpful in the research are: Hines, Tony, and Margaret Bruce.

Fashion Marketing: Contemporary Issues. United Kingdom, UK: Elsevier Ltd., 2007. (This book is helpful in understanding the issues related to fashion marketing and strategies and models used for successful brand marketing.) Past Research Papers. Some past research that will be helpful is: Evans, Martin. “Consumer behaviour towards fashion.” European Journal of Marketing 23.7 (1989): 7-16. (This is a research on the application of innovation theory and self-concept theory in understanding the consumer behavior towards fashion branding which helps in enabling the marketers to develop respective marketing strategies.) Methodology I plan to visit different fashion companies to locate answers to my research questions.

I plan to conduct structured personal interviews with the managers and employees of those companies. I will also distribute questionnaires among the participants who may also include literary persons like professors teaching at reputable fashion schools. I shall conduct a comparative research based on results received from companies which incorporated the use of Strategic Fashion Marketing and those which did not. I shall collect data and statistics and shall organize them in charts and tables.

The whole research will take around one month. Results as Predicted I predict that the results will be quite helpful in obtaining an exact idea about what percentage of companies get positively affected by incorporating useful fashion marketing strategies in the marketing of their products, and what effects if any does Strategic Fashion Marketing has on the overall profit and consumer satisfaction. I predict that the results will be astonishing because I am sure that Strategic Fashion Marketing has benefitted today’s fashion industry spectrum in quite a number of ways.

Works Cited Bohdanowicz, Janet, and Liz Clamp. Fashion Marketing. USA: Routledge, 1994. Easey, Mike. Fashion Marketing. UK: John Wiley and Sons, 2008. Gilligan, Colin, and Richard M. S. Wilson. Strategic Marketing Planning. UK: Butterworth-Heinemann, 2009.