Market leadership strategies. Netflix, Walt Disney, Wal-Mart, Apple and Toyota. - Essay Example

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Market leadership strategies. Netflix, Walt Disney, Wal-Mart, Apple and Toyota.

A company that was able to achieve market leadership following a valued discipline was Toyota Corporation. Toyota was able to beat its US counterparts in the 80’s and 90’s by providing a superior product through operation excellence.The company makes car models of higher quality, better performance, greater fuel efficiency, and better overall value than the competition. The Toyota cars throughout the years have become very popular because they retain better resale value than other car auto makers. Toyota gained a brand value that accumulated over the years. In the 21st century other companies including some American firms like GM have caught up to Toyota in terms of innovation, but Toyota still offers superior value than most companies in the auto industry. In 2010 Toyota continued to be the market leader in global sales with 8.418 million units sold which represents an 8% sales increase in comparison with the previous year (Takahashi, 2011). Takahashi, Y. (2011). Toyota Global Sales up 8%. Wall Street Journal. Retrieved July 7, 2011 from http://online.wsj.com/article/SB10001424052748703398504576101190281234486.html 2. A firm that was able to achieve market leadership using a generic strategy is Wal-Mart Corporation. Wal-Mart is the market leader in the retail industry due to the fact that the company used a generic strategy focusing on cost leadership. Wal-Mart offers the best prices across the board in the retail industry. ...
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A company that was able to achieve market leadership following a valued discipline was Toyota Corporation. Toyota was able to beat its US counterparts in the 80’s and 90’s by providing a superior product through operation excellence…
Author : joey07

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