• Home
  • Subjects
  • Marketing
  • Identify the environmental factors that affect global and domestic marketing decisions

Identify the environmental factors that affect global and domestic marketing decisions - Essay Example

Only on StudentShare

Extract of sample
Identify the environmental factors that affect global and domestic marketing decisions

Due to the effective and competent marketing research and development of Coca-Cola it was able to manufacture and distribute worldwide. Coca-Cola is evidently a transnational organization. Even though the main office of Coca-Cola is in Atlanta, Georgia, USA, the beverage magnate is greater than merely an American firm with several branches abroad (Gillespie & Hennesy 2010). It is genuinely an international business. Almost 80% of the operating income of Coca-Cola (Ferrell 2007) originates from its operations overseas. Influence of Global Economic Interdependence and Trade Practices and Agreements Trade agreements smooth the progress of joint enterprises, franchising, distribution systems, and other global transactions between and among companies. Products of Coca-Cola are manufactured and distributed in a large number of countries all over the world. National governments curb barriers to trade like tariffs cutback and funding that took place specifically a decade (Gillespie & Hennessy 2010). This has been one of the major reasons compelling Coca-Cola to spread out globally. In the meantime, there has been an increasing financial market deregulation since 1980s. This has involved abolishing floating of currencies and exchange regulations (Ferrell 2008). ...Show more

Summary

Name Name of Professor A Review of Coca-Cola’s Global Marketing Strategy Introduction The brand equity of Coca-Cola has been recognized as one of the strongest in the world. They are seeing the entire globe as an integrated whole and standardized marketing technique is being applied by the company…
Author : damorerafaela
Identify the environmental factors that affect global and domestic marketing decisions essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Identify the environmental factors that affect global and domestic marketing decisions"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing principles: Apple Inc
The company selected for the paper is Apple Inc. The demonstration of the marketing principle and the concepts is done in the paper in four parts named as tasks. Task one presents the definitions of marketing and explains the marketing processes and concepts of Apple Inc.
11 pages (2750 words) Essay
Select a chinese domestic brand of your choice and design a marketing strategy for entry into a foreign market
According to Mintzberg’s phenomenological approach he defines strategy as a “plan, ploy, pattern, position and perspective” (Prevos, 2005, p.2). This definition define strategic planning phenomenon completely and helps to understand its importance in marketing.
20 pages (5000 words) Essay
Environmental Factors That Affect the Mode of Dispersal in Plants
While dispersal is the sole factor that accounts for the movement of plant and animal species among different isolated habitats, other local influences such as environmental sorting as well as biotic interactive processes contributes significantly in determining its persistence.
8 pages (2000 words) Essay
Environmental justice:looking at how environmental factors can affect communities and environment. (war and environmental justic
Science and technology are rapidly advancing and based on that many changes are taking place in human life. Some of these changes are positive whereas others are negative. Nobody can underestimate the contributions of science and technology in raising the standard of living.
8 pages (2000 words) Essay
Discussing (Tata Steel) and its current approach to managing environmental drivers in their market. You should identify and an
In this regard, the organisations in the present business environment can be widely recognised to develop effective business strategies to effectively deal with the environmental and industrial influencing drivers. With respect to the potential impact of the environmental factors, the report tends to critically analyse the five key environmental forces in relation to the international business operation of TATA Steel.
13 pages (3250 words) Essay
Global and Domestic Marketing
In a broad sense, the uncontrollable elements constitute the culture; the difficulty facing the marketer in adjusting to the culture lies in recognizing their impact .In a domestic market the reaction to much of the uncontrollable (cultural) impact on the marketers activates is automatic; the various cultural influences that fill our lives are simply a part of our history, and we react in a manner acceptable to society without thinking about it because we are culturally responsive to our environment .The experience we have gained throughout life have become second nature and serves the basic of our behavior.
4 pages (1000 words) Essay
Marks and Spencer and Global Environmental Factors
Marks and Spencer is a leading player in the United Kingdom retail sector. The organization has an estimated three hundred stores in the United Kingdom. It has a diversified product line consisting of food, clothing, financial services, etc. Its core business philosophy has been to amalgamate excellence and worth
7 pages (1750 words) Essay
Marketing Principles
t is fundamentally inspired by the vision of the company to generate a better life of the individuals or the customers by delivering unique and inclusive furnishing products at reasonable prices (Inter IKEA Systems B.V., 2012). Furthermore, when determining the core marketing
11 pages (2750 words) Essay
Global Marketing
Havaldar (2005) observes that target marketing stems directly from the market segmentation process. Market targeting is therefore the process of evaluating the identified market
4 pages (1000 words) Essay
Global Economic Environment and Marketing
As a result, integration of the world economy has been experienced, specifically through the development of free trade. In essence, various changes have taken place in the world economic environment, taking different forms in the operations of the local business
10 pages (2500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT