Implementation Plan: Bames and Nobles

Implementation Plan: Bames and Nobles Essay example
Ph.D.
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Marketing
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Implementation Plan: Barnes and Nobles Connie Johnson July 15, 2011 University of Phoenix Barnes and Nobles realized that the firm had to make changes in order to keep the company profitable in the long term. The book industry has experienced stagnant sales during the past few years…

Introduction

The plan also includes financial cost breakdowns and forecasts. The organization is going through a transitional period that requires innovative solutions. The objectives of the company are to maintain profitability and to continue its market leadership in the book industry. The diversification strategy that the firm used in the past helped the company increase its revenues, but the long term sustainability of that approach will not help the firm stay on top of the book industry. The firm has identified two alternatives that are aligned with the firm’s objectives. The first strategy involves creating close relationships with universities and publishers in order to persuade colleges to switch from textbooks to digital books for classroom purposes. The second strategy is based on the acquisition of Papyrus Australia (PPY) to use the firm’s patented technology to create new books made out of banana ply paper. Barnes and Nobles has to revamp its human resources to be able to achieve its new strategic goals. The company must immediately start a recruiting round to get the required personnel for the plan. The recruiting action item must be completed in a span of six weeks. The company has to hire specialized sales representatives. The credentials required for this job include having writing experience, a graduate degree, and superb interpersonal and negotiation skills. ...
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