Store Discounts for the customer

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Marketing
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Store Discounts For The Customer Table of Contents CVS Extra Care Loyalty Program 3 Kroger Retail Strategy 4 Seven-Eleven Japan’s Nanaco Program 5 Wal-Mart’s Reason for Not Having a Customers Loyalty Program 6 References 7 CVS Extra Care Loyalty Program CVS Caremark offers health care related services to the clients…

Introduction

The customers of CVS Caremark can get ExtraCare customer rewards and even Extra Bucks with every purchase made by them in the form of in-store purchase or making online purchase. However, the reward earned by the customers can only be spend at the CVS/pharmacy location or when making online purchases. A person is capable of earning 2% in return for the purchases made either on-line or at store. A person purchasing two prescriptions can earn one extra buck (CVS, 2011). The company also offers GreenBagTag related program which is one of the novel characteristics of the CVS/pharmacy Extra Care Reward related program. In this program the cardholders are capable of earning incentives if they do not choose to take a ‘single-use plastic bag’ for shopping. They further receive other money-saving advantages that are related with the participation in ExtraCare program (CVS Caremark, 2010). The company is benefited from the program since such kind of loyalty programs lead to larger transactions, higher profits and frequent purchasing made by the customers. It also provides an insight into customers’ preferences about their needs and wants. ...
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