Behaviors of customers and Environment Influence on Marketing - Essay Example

Only on StudentShare

Extract of sample
Behaviors of customers and Environment Influence on Marketing

Attracting customers is an integral part of marketing, but retaining them is even more important. This can be achieved through several means including understanding the behavior of current and future customers and the environment. In addition, recognizing changes in the market environment allows the firms to capitalize on marketing opportunities or prepare for threats in the market.
Understanding of the market environment requires the firms to be conversant with current market trends, technology developments and competitors’ strategies. Therefore, this paper seeks to analyze customers’ current and potential behaviors and the market environment, as well as they affect marketing strategies.
In order to successfully market their products firms need to understand both the behavior of current and potential customers and the influence of the marketing environment. In understanding the current customers’ behavior, marketers are able to do an analysis of their buying trends. This also helps to recognize the prevailing needs of the customer and hence produce products that satisfy target customers’ needs. It is also very important to be aware of the consumer buying process so as to influence the choice of the consumer. In doing so, it is paramount to understand that the buying process consists of several stages, all of which are of great interest to marketers (Thomas, 1995, p.248). ...
Download paper


Marketing is defined as the management process that identifies, foresees and satisfies customers, with the aim of increasing profitability of a company. Generally, marketing requires understanding of customers and competitors in order to establish how the strategies of the firm will be formulated and implemented…
Author : marcelonader

Related Essays

Evaluative Report to Support a Marketing Environment.
Jack Cohen in East end of London started Tesco in 1919. It started when Jack Cohen began to sell surplus grocery from a stall in east London. It become a private limited company in 1932 and two years later the company built it’s headquarter and a warehouse. Later in 1947 its stocks were floated on the stock exchange and in 1956 it opened its first self-service supermarket. By 1995 Tesco had become the world leading retailer and a year later it launched a 24 hours trading. Currently Tesco operates in 14 markets across Europe, Asia, and North America. Tesco UK is the largest of the Tesco...
10 pages (2510 words) Essay
Retail Marketing
Notably, retailing sometimes retailing engulfs subordinating services including delivery of services (Pradhan and Pradhan, 2009; pg. 37). In other cases, the term retail is often used to refer to a situation where the service provider often quench the needs of a magnitude of individuals including in areas of public utility such in the supply of electric power. Therefore, it is vital for the targeted organization to understand the nature of the retailing it is about to franchise before such actions are taken. The type of the cloth products chain to be distributed will influence the location and...
14 pages (3514 words) Essay
The influence of marketing relationship implementation on a building long-term relationship with the customers.
Marketing relationship is a form of marketing derived from express response marketing campaigns and is found to concentrate on retaining and fulfilling customers as opposed to focusing on sales transactions for an organization’s growth. Research has shown that profit-making organizations are in a constant competition with one another for new customers while still aiming to keep their current clientele. They are additionally reported to be competing with one another for market leadership with a constant aim of increasing earnings through customer satisfaction. For the foregoing reasons,...
28 pages (7028 words) Dissertation
Effective marketing planning requires full research of the marketing environment. Discuss what needs to be considered when under
An effective marketing plan requires a research on the drivers of demand in the business environment. This may entail secondary research or primary research, or both in order to investigate consumer behavior and motivation. Some of the aspects contained in an effective marketing plan are demographic and social changes that may affect sales of the company’s product, for instance a change in the lifestyles and the age structure. New technologies that may open up some markets while at the same time closing some. Economic trends that have an impact on the consumer purchase decision, as well as...
8 pages (2008 words) Essay
" A conceptual framework can be easily developed for accounting". Critically evaluate this statement and provide examples to illustrate your answer.
Solomons emphasized that the accountants must not distort the financial statement to favor one or more parties to the detriment of the other equally interested parties (Solomons 1996). A conceptual framework can be easily developed for accounting.
7 pages (1757 words) Essay
What is the cultural significance of the Reformation? Illustrate your answer with specific examples
This new culture entailed a lot of freedom and individualism as sparked by the creative works of several musicians and artists during the period. The emergent creativity led to artists abandoning artistic ways of the medieval era which were strict in nature. This led to the development of artistic improvements for example, realism in art. Giottto di Bondone was the first artist in the renaissance period to treat a painting as a widow into space (Bainton, 1952).
3 pages (753 words) Research Paper
Much of Volume 1 of Jane Eyre is predominately concerned with a child's sense of injustice. Do you think Jane's sense of injustice is justified? Illustrate your answer by using textual examples.
She is an orphan left behind homeless at the death of both her parents when her mother’s brother Reed takes her in. He adores his sister’s daughter and on his death bed makes his wife promise that she would always look after Jane. Mrs Reed agrees, however, the promise is not fulfilled in the way it was meant to be.
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!