Behaviors of customers and Environment Influence on Marketing - Essay Example

Only on StudentShare

Extract of sample
Behaviors of customers and Environment Influence on Marketing

Attracting customers is an integral part of marketing, but retaining them is even more important. This can be achieved through several means including understanding the behavior of current and future customers and the environment. In addition, recognizing changes in the market environment allows the firms to capitalize on marketing opportunities or prepare for threats in the market.
Understanding of the market environment requires the firms to be conversant with current market trends, technology developments and competitors’ strategies. Therefore, this paper seeks to analyze customers’ current and potential behaviors and the market environment, as well as they affect marketing strategies.
In order to successfully market their products firms need to understand both the behavior of current and potential customers and the influence of the marketing environment. In understanding the current customers’ behavior, marketers are able to do an analysis of their buying trends. This also helps to recognize the prevailing needs of the customer and hence produce products that satisfy target customers’ needs. It is also very important to be aware of the consumer buying process so as to influence the choice of the consumer. In doing so, it is paramount to understand that the buying process consists of several stages, all of which are of great interest to marketers (Thomas, 1995, p.248). ...Show more


Marketing is defined as the management process that identifies, foresees and satisfies customers, with the aim of increasing profitability of a company. Generally, marketing requires understanding of customers and competitors in order to establish how the strategies of the firm will be formulated and implemented…
Author : marcelonader
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Behaviors of customers and Environment Influence on Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Evaluative Report to Support a Marketing Environment.
The aim of this report is to explain the integration of Tesco’s products with in-store promotions, window display, pricing policy, and other marketing strategies. In particular, we want to report whether the total retail product offer and experience match other visible signs of a marketing mix.
10 pages (2500 words) Essay
Retail Marketing
They often sell these goods and services to the consumers at a profit (Burrow and Bosiljevac, 2012; pg. 09). The retailing process may be conducted in fixed locations such as in markets or stores. In other cases, it often conducted through door-to-door delivery.
14 pages (3500 words) Essay
The influence of marketing relationship implementation on a building long-term relationship with the customers.
Research has shown that profit-making organizations are in a constant competition with one another for new customers while still aiming to keep their current clientele. They are additionally reported to be competing with one another for market leadership with a constant aim of increasing earnings through customer satisfaction.
28 pages (7000 words) Dissertation
Effective marketing planning requires full research of the marketing environment. Discuss what needs to be considered when under
A marketing plan has to be made on solid information with regards to the customer base and potential of outreach information. Effective marketing necessitates the identification and comprehension of a target markets. Target markets are extremely dynamic, where they expand and contract, move in new directions and emerging dynamically from where no market previously existed.
8 pages (2000 words) Essay
" A conceptual framework can be easily developed for accounting". Critically evaluate this statement and provide examples to illustrate your answer.
Accounting flourished during the medieval and modern times (Macve 1994). Solomons emphasized that accounting is not a political activity; accounting is the reporting of the
7 pages (1750 words) Essay
What is the cultural significance of the Reformation? Illustrate your answer with specific examples
The most remarkable feature about this period is artistic developments. However, there were also some significant cultural reformations that will be discussed in this paper. Initially, Europe had conservative traditions but vital cultural reformations in the
3 pages (750 words) Research Paper
Much of Volume 1 of Jane Eyre is predominately concerned with a child's sense of injustice. Do you think Jane's sense of injustice is justified? Illustrate your answer by using textual examples.
One of these - that is the first volume of the book - is about her childhood and what problems she faced during that part of her life. The story starts off with a ten year old Jane who lives with ‘her suppressing and humiliating
4 pages (1000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email