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Research Finding and Analysis - Coursework Example

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Research Finding and Analysis

It is imperative for online retailers to understand the features of online shopping that attract, or repulse, patrons not only to hold on to its present market share, but also widen that share. The following are reviews of customers of various online retail shops such as M&S, Chums, MarshallWard, Tescos, Generation Online, AA, ASOS, Dressespro, Woolovers, Gothic Shop, Pink Girl Dresses, Jacamo, Discount Urban Wear, M and M Direct, Dorothy Perkins, Home, Universal Textiles, EnVie Lingerie and Swimwear, My Tights, Laskys, Figleaves, Dress4Less, Evans, DressRail, FF Chloe replica Bags, Fancy Dress Outfitters, and Fallen Hero UK, on various issues related to online shopping. I. CODING THEMES A) PCHSNGPRO = Purchasing Procedure R: 1 “The website of Chums.co.uk provides complete information about the procedure of online shopping to the naive shoppers.” R 2: “M&M is an ideal website.” R 3: “All the customers also find this procedure simple and understandable.” R 4: “Most customers know about the procedure of online shopping however, if not, they can find it on the respective website.” R 5: “The woolovers site is easy to navigate.” R 6: “Almost every customer opined that clothing online shopping websites provide simple and easy procedure of purchasing.” B) PRODQLTY = Product Quality R: 1”M&S is one of the best shops to visit, lots to choose from and the best quality goods you can get at a good price.” R 2: “Of high quality product, well on time and same as it was seen on internet.” R 3: “Fantastic quality is the main factor that is influencing the decision of the people to purchase clothes online.” R: 1 “The quality of the gown I bought from an online retailer best exemplifies the reason why I like purchasing online.” R 2: “Good advice from front line staff. First rate delivery service. Quality products at a reasonable price.” C) DELSPEED = Speed of Delivery R 2: “The AA is brilliant. Its service is fast and the AA man was very nice.” R: 1 “Although there are some problems while placing order from Canada but later on, all the issues were addressed properly therefore, it was a mixed experience.” R 3: “Fast delivery of the items and even the issues of quality and fitting also not making problem for online shoppers.” R 5: “Very fast delivery. Good quality item and excellent value for money. Very pleased.” R 6: “It is an excellent website, cheap products and great delivery.” R 7: “Fast delivery and excellent service provided by online retailers, huge range and variety of clothes.” D) CTMRSVCS = Quality of customer services R 1: “The AA is brilliant. Its service is fast and the AA man was very nice.” R 2: “Staff is very helpful and understanding.” R 3: “Good customer service is one of the reasons of clothing online shopping.” R 4: “Good advice from front line staff. First rate delivery service. Quality products at a reasonable price.” E) BUSREP = Business Reputation R 3: “I have always found and will continue to say M&S are of the highest standard.” F) PRS = Prices of products R 4: “Laskys is great, after much research, I found Laskys.com to be the cheapest internet shop I could find, so I went ahead and bought from them.” R 2: “Good advice from front line staff. First rate delivery service. Quality products at a reasonable price.” R 6: “It is an excellent website, cheap products and great delivery.” G) PO = General Positive Comments R: 1 “Placing order online saves telephone bill.” R 2: “…the availability of perfect and easy navigating sites and delivery of the i ...Show more

Summary

Research Findings and Analysis A gradual shift of customers from the usual brick-and-mortar shopping to online shopping has been observed in the UK since 2005. The online market is growing at the rate of 25% growth since six years ago and in 2009, sales of online retail shops reached a staggering 17.8 billion pounds in the UK alone, accounting for 6.6% of the country’s total retail sales (Bluschke 6)…
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Research Finding and Analysis essay example
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