Research Finding and Analysis

Research Finding and Analysis Coursework example
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Marketing
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Research Findings and Analysis A gradual shift of customers from the usual brick-and-mortar shopping to online shopping has been observed in the UK since 2005. The online market is growing at the rate of 25% growth since six years ago and in 2009, sales of online retail shops reached a staggering 17.8 billion pounds in the UK alone, accounting for 6.6% of the country’s total retail sales (Bluschke 6)…

Introduction

It is imperative for online retailers to understand the features of online shopping that attract, or repulse, patrons not only to hold on to its present market share, but also widen that share. The following are reviews of customers of various online retail shops such as M&S, Chums, MarshallWard, Tescos, Generation Online, AA, ASOS, Dressespro, Woolovers, Gothic Shop, Pink Girl Dresses, Jacamo, Discount Urban Wear, M and M Direct, Dorothy Perkins, Home, Universal Textiles, EnVie Lingerie and Swimwear, My Tights, Laskys, Figleaves, Dress4Less, Evans, DressRail, FF Chloe replica Bags, Fancy Dress Outfitters, and Fallen Hero UK, on various issues related to online shopping. I. ...
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