StudentShare solutions
Triangle menu

Gippaland E-Market Strategic Plan - Essay Example

Nobody downloaded yet

Extract of sample
Gippaland E-Market Strategic Plan

A survey done showed that its customers are mainly tourists and people in aged care and in hospitals. The target market is therefore the hospitality and the healthcare industry for both online and offline customers. There are few competitors that exist in the market and this is because GPS acquired the main competitor in the market. A market analysis revealed that the products are of basic importance and therefore there are no cultural beliefs attached to them. The political environment is also supportive and therefore it will be easy to run the online platform. GPS is strong as it is able to provide most of the goods required by the market. They also have a variety of products to suit different markets. The have also taken a customer based approach where they deal face to face with customers in order to win their trust. The threats identified were the developed companies around that posed the biggest challenge. The goal for online marketing is to grow its numbers, to provide support to customers and provide a platform where it will be easy to interact with customers and products. ...
the website on a daily basis, monitoring revenues generated by each product or service and documenting customer ratings of products and services to find out which is the most liked. This online platform is seen to work if all the parameters discussed will be put in place and the governing boards ready to implement the plan. Apart from a few technical areas, the rest should be able to work and meet the company’s target objectives. TABLE OF CONTENTS EXECUTIVE SUMMARY 2 TABLE OF CONTENTS 4 1.0SITUATION ANALYSIS 6 1.1Our customers 6 1.2Our market 7 1.3Our competitors 7 1.4Intermediary and potential customers 8 1.5Wider macro environment 9 1.6Our own capabilities 10 2.0Internet specific SWOT summary 10 3.0GOALS SETTING 11 4.0STRATEGY 11 4.1Targeting 11 4.2Positioning 12 4.3Proposition and the marketing mix 12 4.4Brand strategy 12 4.5Online presentation and presence 13 4.6Content and engagement strategy 13 4.7Acquisition and communication strategy 13 4.8Conversion strategy 13 4.9Retention and communication strategy 14 4.10Data strategy 14 4.11Multichannel integration strategy 14 5.0TACTICS, ACTION AND CONTROL 14 5.1Tactics and action 14 5.2Control 15 5.3Governance 16 REFERENCES 17 1.0 SITUATION ANALYSIS 1.1 Our customers Gippaland packaging supplies has a variety of customers due to its broad range of products as explained in the introductory part. They supply products to small and midsized companies that include cafes, restaurants and take away shops located in the Gippaland region. Gippaland region is a tourist hub and therefore these services are of paramount importance. Other customers include hospitals that require products such as napkins, tissues and toilet papers, aged care and guest houses. All of them are customers who are held with high esteem by providing ...Show more


Gippaland E-Market Strategic Plan (Name) (University) (Course) (Tutor) (Date) EXECUTIVE SUMMARY GPS is a company that is engaged in offering products and services in the hospitality and the healthcare industry. It provides hygiene products that are used in hospitals such as disinfectants, napkins, toilet papers and tissues…
Author : deanna17
Gippaland E-Market Strategic Plan
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Gippaland E-Market Strategic Plan"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Market plan
Tourism industry contributes 3.7 percent ($38.9 billion) of total GDP of the country. More than 0.5 million people work in the tourism industry and the industry employs five percent of total workforce in the country. More than six million tourist visits the country every year.
13 pages (3250 words) Essay
Strategic Plan
Davies and Ellison (2013) note that while most educational institutions have successfully developed reports to govern the short-term operations of their organizations these assessments lack a strategic direction which has caused short-term planning measures to essentially become reductionist.
6 pages (1500 words) Essay
Strategic Plan
Alongside the plans above, innovativeness helps an organization go a long way in wading through the enchanted floods of market competition, as can be seen in the case of Joe’s Electric Cigar. In the case of Joe’s Electric Cigar, innovativeness is highly essential since electric cigarettes and/ or cigars almost always come in uniform shape, models and designs.
5 pages (1250 words) Essay
Strategic Plan
The research approach ensured that Hospital Corporation of America vision, mission, and people strategies and values statements align with the proposed strategic plan. In the introduction part, the researcher argued that in the contemporary highly competitive business environment, budget planning techniques have become unsatisfactory for large organizations to survive; thus HCA must engage in effective strategic planning process in order to flourish.
5 pages (1250 words) Essay
Strategic Plan
Majority of STF incidents are avoidable by proper risk assessment and management control. Rudd Corporation is a small manufacturing company that deals with the manufacture of automotive and heavy machinery parts. The company suffers vastly due to lack of effective preventive maintenance; resulting to machine breakdowns and lack of proper production within the affected departments.
3 pages (750 words) Essay
E-commerce strategic plan
The easy brand is known for its operations in travel, leisure, telecom and personal finance. The environmental analysis is done to know whether the launching of a new product, in this case our website, would be favourable or unfavourable for the product according to the given industry conditions.
4 pages (1000 words) Essay
Market plan
Since the Masafi Group is a FMCG (fast-moving consumer goods) company, it also deals with other products like flavored water, tissues, juices and chips. But, in UAE, it stands as the category leader for its mineral water product. The mineral water is pure and
5 pages (1250 words) Essay
Strategic Plan
In addition, your competition is out to leave you in a dust. To beat them, you have to improve your product line while increasing your productivity. Not easy in a competitive environment. No doubt, you are going to encounter various issues with your business and your
2 pages (500 words) Essay
Strategic Plan
There are bars within the area such as Chili’s Grill & Bar, T Spot Hideaway, and Aloha Bar-B-Q. However, “Sir Harry” will be distinct from other lounges due to the sophisticated ambiance and premium drinks and food items that would be offered to target clients
4 pages (1000 words) Essay
Market Plan
Advertising is a component of the promotion mix (Lamb, 2012). It deals with creating awareness among customers regarding the crystal clear, granite filtered mountain water. It is a crucial step in marketing because the process
4 pages (1000 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Gippaland E-Market Strategic Plan for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us