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Individual Assessment: A report on Social Marketin Campaign - Essay Example
Pages 8 (2008 words)
Individual assessment: A report on social Marketing Campaign Table of Contents Table of Contents 2 Part 1: Background, purpose and focus of the social marketing campaign 3 Part 2: Situation analysis 7 Part 3: Target market 9 Part 4: Competition 10 Part 5: Positioning 11 References 13 Appendix 16 Part 1: Background, purpose and focus of the social marketing campaign 1.1 Key background information leading to the development of this issue Social marketing is the technique of using principle and marketing tools for understanding the market and then offering products for the society by organizing and creating communicative approach for the people to meet their demand along with demand of the socie…
This technique is also used to promote certain products and service for the target market by making people aware about the demerits of the competitive products and thus promote the products or services with the support of the well being from the company. The most effective way to deal with the social issues in the society is government or organization intervention into developing long term awareness program for building awareness amongst the people through social campaigns. Skin cancer is a major issue amongst the Australians mainly within the age group of 14 to 17 years due to several behaviors from the exposure to the sun (Skin Cancer, 2010). Every year skin cancer costs nearly $300 million to the Australian Health system which accounts to about 1850 lives every year. ...
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