Got a tricky question? Receive an answer from students like you! Try us!

Country Branding: Australia - Essay Example

Only on StudentShare
Ph.D.
Essay
Marketing
Pages 6 (1506 words)

Summary

The past century has seen a rapid increase in trade and financial integration of the world. Countries are now dependent on one another and no country can survive seclusion. Countries are now focusing on their core competence meaning they are producing goods in which they have a competitive advantage over other countries. …

Extract of sample
Country Branding: Australia

Countries are now focusing on their core competence meaning they are producing goods in which they have a competitive advantage over other countries. For other goods they are dependent on other countries and this has given rise to global integration. In such times it is becoming increasingly important to focus of country branding. It is important to build a brand name of the country like a product so that the country can attract tourist and foreign investment. Also country branding informs the world about the core competence of the country and this aid export of the economy. Building a brand for a country is also important because it helps improve the perception of the world about that particular country. In this essay we will talk about country branding with regards to Australia. Advantages and disadvantages of branding of Australia will be discussed and a strategic plan for country bran ding of Australia will also be given. The future of Australia country brand will also be evaluated in the essay. Background and Information Australia is based in the South hemisphere and constitutes most of the Australian continent of the world. Australia is a developed country with a highly urbanized population. The economy of the county is also extremely strong and Australia is placed 13th in the list of world’s largest economies (IMF, 2010). ...
Download paper
Not exactly what you need?

Related Essays

Segmented Marketing and Branding
The company initiated its services in the year 1940. Today, it is internationally acclaimed and is growing to achieve even greater heights (McDonald’s, 2012). McDonald’s is known for its mouth-watering products comprising of hamburgers, desserts, French fries and various types of drinks. The basic goal of the business strategy adopted by McDonald’s is to never compromise on the quality of food delivered to the consumers. The company’s outstanding Marketing strategy with respect to Branding and Segmentation constitutes one of the reasons for its success. Marketing can be defined as…
12 pages (3012 words)
Marketing Research on McDonalds (Australia)
It can be said that the marketing efforts for any product or service should always be line with the SMART framework. The SMART framework which essentially focuses on the guidelines related to specific, measurable, achievable, realistic and timed parameters helps to develop a highly integrated marketing plan within a time bound frame (Stone, 2001, p.15). The SMART objectives when implemented in a marketing plan in a properly organized and phased out manner helps tremendously to the process of increasing the productivity of the marketing plan (Mullin, 2010, p. 34). However, the following…
12 pages (3012 words)
Branding
The primary thing is that branding is not a straight jacketed, isolated and sterile activity that is totally severed from the nature of the product being branded, but is rather an aspect of the overall process of product designing, manufacturing and marketing (LePla & Parker 2). The primary purpose of branding is to educate the consumers regarding how a high quality and innovative product stands apart and is way ahead of the substitutes being offered by other competitors. The popular belief is that it takes loads of money to create a successful brand. Yet, the fact is that brands are built in…
3 pages (753 words)
Re-Branding
Utilizing the case of Hunter Boots and the case study which was provided concerning how the firm was able to rebrand and ultimately turn the company around from near insolvency to rampant sales generation and growth, this brief analysis will be able to draw a high level of inference upon the means by which re-branding is effected as well as pointing to some of the key marketing concepts and theories that are oftentimes utilized in order to bring effective re-branding about. As such, rather than merely restating the case study in question, this particular analysis will seek to define the means…
3 pages (753 words)
Branding
The TBI magazine is sold by the vendors who are homeless in UK (Big Issue, 2013d). Brand Audit A brand audit is conducted to examine the current strategic position of the company, identify the areas which are of additional value and suggest recommendations to improve the brand image of the company. A brand audit is conducted periodically by the management of the company to assess the market position of the company and that of its competitors. The study will conduct a brand audit of the TBI magazine to understand its current market position and suggest ways to strengthen its brand image…
5 pages (1255 words)
Branding Assignment
Other than this, rapid urbanization is also another vital factor that enhanced the craze of real estate organizations thereby amplifying its profit margin and revenues to a significant extent. This report is divided into two phases. The first phase depicts the market trends and market opportunities of Foxtons: London's Real Estate Agents. Along with this, it also presents the industry analysis of real estate agent, Foxtons. And the second phases present a plan to change the branding of the organization of Foxtons: London's Real Estate Agents so as to enhance its competitiveness in future…
10 pages (2510 words)
Branding
The companies look at branding to create certain amount of awareness and reputation related to the product and the organization and places the firm at a better place in the market. The real value of brand comes from its ability to add values and delivering profit to the organization by creating loyalty among the customers. Branding is not only used in terms of marketing but also from the financial perspective. Getting the value recognition and image for the customers helps the organization to gain financial impact (Schatte, 2010; Clifton, 2010; Blackett and Boad, 1999; Franzen and Moriarty,…
8 pages (2008 words)