Marketing strategy and planning - Assignment Example

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Marketing strategy and planning

Until recently, the business of the business has been simply considered to be just ‘business’, but now, it is more than that and it should be able to contribute to social justice, community welfare, economic development and quality of social life as well. This piece of research paper explains the underlying concepts and modern aspects of corporate social responsibility in relation to the evaluation of social responsibility efforts made by three major companies, namely Apple Inc, Johnson & Johnson and Nestle. Corporate Social Responsibility The importance and the role of corporate social responsibility have been increasing continuously in the business contexts within the last few years and this is very evident from the fact that 90% of the fortune 500 companies have explicit social responsibility initiatives (Bueble, 2009, p. 1). CSR is discerned from three words, namely Corporate, Social and Responsibility, covering the relationship between corporations and the societies in relation to how they both interact. ...Show more

Summary

MARKETING STRATEGY AND PLANNING Corporate Social Responsibility in relation to three major companies Your name …………………. College/ …………. Introduction ‘Business Ethics’ and ‘Corporate Social Responsibility’ are perhaps the very common two buzzwords that have gained considerable attention and widespread debate among media, business and academic experts and the very general public in recent years…
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