R. Twining and Company Limited - Assignment Example

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R. Twining and Company Limited

These are the attributes that distinguish the company from its competitors. Here, we examine the abilities of the company by investigating its internal environment, which includes the company’s employees, its products and its finances. We evaluate the company’s strengths pertaining its financial position, customer care techniques, cost minimization and employee skills. We need to develop ways of improving the company’s advantages over its competitors in order to maximize profits. To begin with, Twinings Tea’s position in the market should be enhanced to increase its market share when compared to the competitors. This can be done through the training of Twinings Tea marketing staff in better and more customer friendly approaches when dealing with consumers on a personal basis. This will serve to set Twinings Tea on a better position to the consumers’ perspectives; thus, strategically place Twinings Tea in the market. In addition, the research and development department needs to come up with better blends of tea, for instance, through grafting of two of the major blends into a more superior blend that will achieve higher market dominance compared to competitor products. The department can also look into cheaper techniques of producing tea in order to reduce on costs, thereby maximizing profits (David.  2003, p.57). Moreover, an introduction of new tea flavours to the market will see an increase in sale, thus a subsequent increase in company profits. The firm’s management should also come up with regular employee training programmes to increase employee awareness of the ever changing dynamics in tea production.
These are other internal factors that demonstrate the company’s shortcomings in its operations and performance of maximum yields. In order to maximize its profits, Twinings Tea should look into ways of totally eliminating its weaknesses or ...Show more

Summary

When seeking to increase its sales volume and eventually its profit margins, we must undertake well organized research into the company’s internal and external environments. The SWOT matrix is a practical system of identifying factors that are essential in the realization of…
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