Case analysis - Coke and Pepsi learn to Compete in India

Case analysis - Coke and Pepsi learn to Compete in India Term Paper example
Undergraduate
Term Paper
Marketing
Pages 3 (753 words)
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Case Analysis: Coke and Pepsi learn to compete in India (Author’s name) (Institutional affiliation) Abstract The latter thesis mentioned in this particular paper would potentially highlight core concepts and fundamentals of as to when and how the Coca Cola Company and Pepsi Co essentially learned to compete in the beverage industry concerning the emerging world economic giant known as India…

Introduction

Conclusively the paper would also answer the case study’s three most appropriate questions and therefore would see through it all till the end. Case Analysis: Coke and Pepsi learn to compete in India Coca Cola and Pepsi have been one of the major key players in the beverage industry of India for a long time now and with the economic revolution in this emerging giant since 1994 India has surely but steadily been growing making it a potential gold mine for foreign investors and companies alike Coca cola and Pepsi (Lyn S. Amine and Deepa Raizada). When the gulf war started back in 1992 there was a lot of NRI coming back to India due to the fact that international oil prices were rising and inflation and unemployment were at it’s peak in the history of India, as such India concluded all it’s foreign investments on consumer goods and up till 1994 only used products manufactured and deployed by local industries. With the downsizing economy effectively over it was time to exploit this emerging market and hence Pepsi and Coca cola started their custom made TV campaigns using potential Bollywood starts and national cricketing players form the Indian team. ...
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