Analyse a Brand Community of Harley Davidson - Essay Example

Only on StudentShare

Extract of sample
Analyse a Brand Community of Harley Davidson

Whenever one thinks of Harley Davidson, the first thing come in the mind is of course the bike but alongside they probably may think of an open dessert highway with open jacket and boots and an exhaust rumbling that could make a jet engine meek. The bike stands for individuality, freedom and rebelliousness. And these qualities are reflected on a Harley Davidson rider (As One, 2011). The brand community which will form part of the report is Harley Davidson Owners Group. It is a community which was started in 1983, a web based community. This community is supported financially by Harley Davidson (Donaldson & Toole, 2007, p.153).The club has more than million members around the world. The members of the Harley Davidson owners group tend to be a little different. It has a heritage of the early 1903 and it has been associated with loners and rebels. The motor cycle is referred as personal expression. The Harley Davidson riders are not just buying a machine which is faster, bigger and powerful but they are buying lifestyle. The bike is all about brotherhood and self expression, hanging out with friends and travelling easy (Stermer, 2007, p.20). Subculture Subcultures of consumption are distinct and it is for a homogeneous group who are formed for a particular set of consumption or activities. Harley Davidson motorcycle owners form such a group of subculture. ...Show more

Summary

Analyze a brand community of Harley Davidson. In this analysis you should give a short overview of the main characteristics of a brand community and justify how your chosen community has these characteristics. Table of Contents Analyze a brand community of Harley Davidson…
Author : catherineratke
Analyse a Brand Community of Harley Davidson essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Analyse a Brand Community of Harley Davidson"
with a personal 20% discount.
Grab the best paper

Related Essays

Harley Davidson Branding
32). This strategic approach constitutes both the organization and the community’s perspective on the brand. The exact method that brand identities are constituted and manipulated is a subject of great debate within academic literature. While traditional approaches to branding implemented position statements – this product is better than another product because of these reasons – the contemporary paradigm of branding considers more emotional elements.
11 pages (2750 words) Essay
Harley Davidson marketing plan
ce 1920s has been on the height of studies and researches. The brand has always amazed bike lovers and so as the economic compellers to understand more about company’s real marketing tactics (Scott, 2008). I being the marketing consultant at Harley is going to come up with three years marketing plan and strategy for the company (Scott, 2008).
24 pages (6000 words) Essay
Harley Davidson marketing plan
The earliest Harley Davidson models were on the road and winning races as early as 1913, and by 1920 the brand had already been exported to countries outside the U.S. (HD History Timeline, 2010). The HD bikes are described by enthusiasts as having a unique design and historical legacy that dates back to World War I.
24 pages (6000 words) Essay
Harley Davidson Strategic Analysis
One of the major political aspects that affected the operations of the company in 2002 was the steel tariffs that were implemented during President Bush reign. As a result of the legislations that were protested by EU, the cost of production for the company increased thus reducing the gross profit.
12 pages (3000 words) Essay
Ducati Or Harley Davidson
The purpose is to present reasons whether Ducati should follow the strategies of Harley Davidson or vice versa. This is done by first explaining the business strategies of the two companies separately. Then a suitable explanation is produced to determine the feasibility of adoption of the strategies of both companies.
10 pages (2500 words) Essay
Harley Davidson
The company was started in the early 1900s and has successfully completed more than 100 years of operation. It is headquartered in Milwaukee, Wisconsin. This paper presents a short history, strategic plan and analysis of strategic direction, internal and external environment and the opportunities and challenges that Harley-Davidson and the motorcycle industry will have to face in the near future.
3 pages (750 words) Essay
International business: Harley Davidson
It involves the following: a) PEST analysis; which considers Political, Economic, Social and Technological factors in scanning components of management strategies. This analysis information can be used to guide the organization indecision making. In the case of Harley, changes were predicted in the demographic trends where older people and women could also become interested in bikes like the young men traditionally targeted using this technique.
8 pages (2000 words) Essay
Harley-Davidson Technology Strategies
# 1 Talon, a proprietary dealer management system, handles inventory, vehicle registration, warranties and point of sale transactions in all Harley-Davidson dealerships. Talon aids in performing time-saving tasks such as checking dealer inventory and generating parts orders, as well as allowing the company to review and analyze information globally.
3 pages (750 words) Essay
Harley Davidson Uk
After analysis the plan will position Harley Davidson in the UK market segment with the best marketing scheme. The best marketing scheme will be derived from
20 pages (5000 words) Essay
Harley davidson
Free cash flow margin was improve to improve to 14.68% as compared to the 13.03% in 2013 The company’s mission is about fulfilling on dreams of the motorcycling experience. It is possible to
4 pages (1000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT