In this manner, people begin to want certain things and end up saving for them. After the purchase thus, if the product ends up not suiting their needs, it forms a void and unhappiness with respect to their purchase. The product thus loses its goodwill eventually as well. The objective of this paper is to underline two incidents regarding a good and a bad choice of purchase during the last year and comprehending the gap analysis of the companies with respect to the same in order to understand the discrepancies faced with the usage of the product.
During the last year, a memorable product that I purchased was the iPhone 4; this phone had been released after a heavy bout of advertising and proclamations, over various sources of media and networking. Most people were excited about the launch of the iPhone because of the high class that it possessed. Its application and music market had already begun to soar in the good books of the consumers and thus there were thousands of pre orders given for the purchase of the iPhone on the very day that it would be launched. After conducting months of research and waiting for the phone to come out, I too was excited and hoped for the best for the release because of the expenses that I was putting into the same. Having saved up for a long time, the phone was finally in my reach and did not disappoint me one bit. Almost every service related to the phone exceeded expectations and the distributors and retailers selling the phone also provided excellent consumer services. All this added up to an extremely pleasant consumer purchase on my part and to date I am very happy with my phone because of the many things that it can do.
On the other hand, I went ahead and bought a Blackberry 9360 recently in order to keep up to date with contacts belonging to the Blackberry Messenger world. This ...
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