On that note, pre-purchase involve an awareness of the clients such as the products and services they want. Additionally, in sensitization of awareness, the retailer must learn the preferences and tastes of clients and receive a reliable feedback (Jefferson). That aspect brings us to information search. In order to gather a database related to customers, the business retailer should venture in the field and ask questions. Similarly, after information search an evaluation of alternatives and decision concerning purchase is significant. Furthermore, in a service encounter stage, an evaluation of contacts in terms of low and high should be considered. This assists in understanding of the servuction system and implications on service delivery in the business and how it affects clients. Additionally, in the post-purchase stage, a strict analysis of service performance is imperative in order to plan for future intentions.
However, in Flower of Service Model there are various dimensions of how the business fits. For example, starting with business core service, payment before any delivery is extended to the customers. Furthermore, in terms of customer satisfaction, when one petal of the flower is broken such as hospitality during service, clients are bound to complain. Therefore, in applying Flower of Service Model, the retailer receives information through consultation from various sources (Mary). In addition, the retailer should consider taking orders earlier to avoid running out of stock. This will involve recording billings of stock and purchases made and profits and losses incurred. Alternatively, in terms of enhancement and facilitation of customer processes, the model, customers need to given relevant information connected to commodities and services offered by the retailer. Additionally, information should cover issues of sales, product change, warnings and reminders among others.
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