Got a tricky question? Receive an answer from students like you! Try us!

Annual Marketing Plan Nokia - Essay Example

Only on StudentShare
Undergraduate
Essay
Marketing
Pages 3 (753 words)

Summary

The researcher states that the main marketing objective must be to enhance the brand image of the company in the eyes of the users. The main concern for the company should be the emerging markets of Asia where population is growing…

Extract of sample
Annual Marketing Plan Nokia

It is evident from the study that the cell phone industry is becoming increasingly competitive as different competitors are coming up with newer products with the aim of taking more and more market share. The needs of the customers have also become sophisticated and now they are demanding better features. In the midst of all this, Nokia is constantly losing market share to rival companies. Apple, Google, HTC, and Samsung are all making inroads into the cell phone industry. These companies have challenged the market leadership of Nokia and in turn have reduced the sales of the company significantly. The situation demands that Nokia acts immediately if the company wants to remain active in the market for a long period. Analysts have suggested lower pricing as the main reason behind company’s low profits. Nokia, in the wake of all the new, had to lower prices in order to compete. This had a toll on the profits of the company. On the other hand Apple and Google are already shrinking the market by targeting the youth. The overall situation is developing to be disastrous for the company. Nokia was once the 5th most valuable brand of the world, but now it has plummeted to 79th. This is evidence of the declining situation of the company. Nokia has to invest in its marketing campaign vigorously in order to retain its position in the market. The problem is lower pricing and that can be solved by creating a brand value. Nokia has to create a sense of value for the customers and only then it can justify its higher prices. ...
Download paper
Not exactly what you need?

Related Essays

MARKETING PLAN
how Nokia achieved its brand name and goodwill in past and current market situations. Next, it highlights the company’s situation analysis and overall study of internal and external factors through different marketing tools. For examining the situation analysis of Nokia’s market PEST analysis, competitor and consumer analysis have been applied. In internal analysis, it depicts the company’s current position in the market and the current data on brand performance of Nokia. This marketing plan also provides information of the company’s basic goals and objectives and shows after launching…
12 pages (3012 words)
Executive summary for Suamsung
Samsung’s success as a provider of technology has continued to grow with the merge of Samsung Telecommunications and Semiconductors. The merge paved way and Samsung grew stronger to the international market by manufacturing products which were high-tech and are used by almost every household today. Samsung kept on growing through business plan restructuring so as to accommodate the global market and moving beyond boundaries. Through accommodation of a new management has seen to be great move the company made since its products have made it to the top list of what a house hold should have.…
12 pages (3012 words)
Summary Marketing Plan
The customers get an overall experience of having coffee along with shopping. Therefore, customers can either have coffee when sitting on a couch or while selecting the merchandizes from the shop. This marketing plan will first make a situational analysis for the cafe. In the situational analysis, the overall picture in terms of trends, statistics, size, growth and competition will be discussed. Also, a SWOT analysis will be performed for identifying the strength, weakness, opportunities and threats of the current industry. The report will also give an insight into the current competitors in…
4 pages (1004 words)
Nokia
The complacency or lack of proactive action by Nokia is in line with the psychic prison metaphor. “This metaphor joins the idea that organizations are ultimately created and sustained by conscious and unconscious processes, with the notion that people can actually become imprisoned in the images, ideas, thoughts, and actions to which these processes give rise.” (Morgan 207). These aspects of self-limitations could develop in an employee, then in a team and could occur in an entire organization, causing negative impacts like non-growth and further slide. After reaching the top, Nokia from…
7 pages (1757 words)
Marketing strategy in Nokia
[Accessed 29 November 2011] 17 Appendix A: 20 Appendix B: 21 1. Introduction The aim of this report is to analyze, appraise and make recommendations on the marketing strategy of one of the leading Mobile manufacturing companies, Nokia. The paper will identify the company’s strengths and exploit the opportunities that it has in the competitive market today. The paper would further analyze the environment in terms of internal and external factors and make appropriate recommendations to its current marketing strategy to attain higher customer satisfaction, brand loyalty and market share. 1.1…
12 pages (3012 words)
In instruction box
Nokia hopes to capitalize on its brand name, low product cost, high quality of the new product, and the features that it presents to beat competition. The company will offer the Nokia Lumia 1820 Smartphone in the Indian market at a price of $200 and will rely on various marketing and distribution channels to reach the customers. The product will be offered for sale through retails shops and supermarkets mainly and will be advertised on television, radio, online, and through billboards. Nokia hopes to sell at least one million units of the product every year and hopes to make achieve at least a…