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Contemporary Marketing Practice - Essay Example

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This essay aims to discuss the question about marketing strategies and policies, that drive the customer’s demand today. The researcher also focuses on the discusing of food markets, that are to blame these days for the contemporary status of obesity in the society…
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Contemporary Marketing Practice

It is common to hear among the consumers that they are not subjects to marketing strategies. Most consumers never want to admit that advertisements have immense influence on their tastes and preferences as far as purchases are concerned. The researcher states that the concern on this essay is whether in reality this freedom is exercised or customer’s tastes are subject to marketer’s strategies. This study involves the issues of advertisement in relation to increase of obesity in the society. The paper is generally a review of various literatures. In conducting the study, the researcher explored a number of books, magazines and website articles on the relationship between obesity and advertisements. To ensure that the ideas are not from the same school of thoughts, this study involved experts from diversified fields, among them being nutritionists, educators, critical analysts, scholars and healthcares providers. One thing that was very common in all these sources is that adverts influences the decision making of the consumers, who tend to buy the products, despite their harmful effects on their bodies. The study drew much information from previous studies, particularly from published online books. In conducting the study, the researcher also explored the advertisement strategies of some prominent companies such as Unilever, Coca-cola, Kraft Foods, PepsiCo, Nestle, General Mills, Kellogg Co. and ConAgra Foods, all of which had one common feature - they all use a significant amount from their coffer in advertisements. ... Read More
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