Buying Behavior & Market Analysis - Essay Example

Only on StudentShare

Extract of sample
Buying Behavior & Market Analysis

In this case, the company uses the ideal task of the internet of moving information to its benefit. This business model around eBay has gained a lot of success in the local American market. Moreover, the model has been taken to numerous foreign markets gaining a lot of success. Case in point, the model has been successful in the European markets in countries such as Germany, France, and England. However, replicating this success has proved to be a huge challenge for eBay in its Asian markets. In effect, there has been a failure of the model by eBay in Korea and China while its operations in other Asian markets experience slow growth. Therefore, this expose elucidates the factors contributing to eBay’s failure in establishing itself while using the global marketing concepts. The Korean subsidiary of eBay, Internet Auction, dominated the auction market over the internet in South Korea in 2004. In this case, the eBay subsidiary revenues accounted for a third of eBay’s revenues in the Asian market. However, a Korean upstart called Gmarket overtook Internet Auction in terms of the market share and consequently revenues earnings significantly dropped. It is noteworthy that eBay’s principal rival, Yahoo!, held a 10% stake in the startup. ...Show more

Summary

Buying Behavior & Market Analysis Name Institution Buying behavior and market analysis Case 1: Problems facing eBay’s operations in its Asian Markets Questions still linger on how a company with a global market leader position cannot quite get a footing and establish its power in South Korea, China and other Asian markets…
Author : christarice
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Buying Behavior & Market Analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

MARKET COMMUNICATIONS
Therefore, the main customers of Facebook are the companies which use Facebook as a platform for their marketing campaign. The following analysis highlights the whole customer buying process in terms of those companies which act as customers of Facebook. Problem Recognition In this step, the companies try to find how they should market themselves.
11 pages (2750 words) Essay
Study of Consumer Buying Behavior towards cars
Consumer buying behaviour - The 4 major types d. Characteristic of Buyer Behaviours 2. Objectives of the Study 3. Literature Review 3.1 Marketing Mix 3.2 Core Competency 3.3 Importance of Consumer behaviour to marketers 3.4 Perspectives on Consumer Behaviour 3.5 Consumer behaviour and marketing concept 3.6 Customer buying decision process 3.7 Market Aggregation and Segmentation 4.
58 pages (14500 words) Essay
Industry & Market Analysis
Between 2008 to 2010, commercial and residential developments in Smithfield have been rampant. Because of the continuously increasing number of local and international investors in Dublin, rentals of prime offices and retail properties is expected to stabilize in this area (Hollis 8).
12 pages (3000 words) Essay
How do Consumer Characteristics Influence Buying Behavior?
In other words, the organizations have come to an observation that the buying patterns of the consumers and their decisions have altered over the time. Moreover, the quantity of purchase and the types of products in purchasing have come across the shifting in the consumer buying habits.
7 pages (1750 words) Research Paper
Consumer and Buying Behavior
This is more important considering the fact that there are a large number of competing brands in the market and it is very important to create a distinction between brands so as to emerge competitive in the market. In this regard the role of consumer behaviour plays a critical role as it largely includes the thought process of the consumer while making the purchase decision for buying a new product.
8 pages (2000 words) Research Paper
Rolls Royce Plc
It is the world’s second core manufacturer of aircraft engines along with having chief businesses in ‘marine propulsion equipments’ and in energy segment as well. The company prepares the most advanced technologies in the power systems which are utilised in land, air and water.
4 pages (1000 words) Essay
Buying Behavior & Market Analysis
A high involvement purchase takes a higher expenditure than a low involvement purchase. It also takes a lot of risk to do this purchase; therefore a proper evaluation is important before purchasing. The computer game I purchased was FIFA 2012 and it was costly.
4 pages (1000 words) Essay
PRICE, CONSUMER BUYING BEHAVIOR AND MARKETING ACTIVITIES
PRICE, CONSUMER BUYING BEHAVIOR AND MARKETING ACTIVITIES . In order to comprehend consumer behaviors, it is important for marketers to recognize the economic constraint of consumers because it influences their decision making process concerning what they want to buy.
4 pages (1000 words) Essay
Impact of advertising and branding on consumer buying behavior for automobiles industries in india
Research Methodology 28 3.1 Introduction: 28 3.2 data and sources 31 3.3 research approach 32 3.4 methodological framework 32 3.4.1 Sampling frame 33 3.4.2 Sampling Technique 33 3.4.3 Sample size 37 3.5 Conclusion 37 4. Findings and Analysis: 37 4.1 Introduction: 38 4.2 Presentation of Empirical results and interpretation: 38 4.3 Analysis of result 49 4.4 Conclusion: 54 5.
48 pages (12000 words) Dissertation
Consumer Behaviour - NIKE
The most recent lines of shoes produced by the company are the Nike SB, Nike NYX AND Nike 6.0 designed for skateboarding. Recently the Nike Company introduced cricket shoes denoted as Air
3 pages (750 words) Essay
Consumer Buying Behavior
The planned timeline has been providing as a means of tracking the process of the research and making sure that the literature review is elaborately planned and finished according to schedule. (Kent, 2001). The synthesis at the conclusion of the discussion summarizes the principal theories encountered, identifies which are relevant for the study.
15 pages (3750 words) Essay
If a company sells its products only from an online website, which is accessible to customers all over the world, does it still need to worry about having a specific target market. Explain your answer.
nks providers focused on particular target markets and the same continues until after the introduction of the internet platform where business transactions occur efficiently (Gregoriou 2010). Much debate rages as to whether companies still need to focus on a particular target
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT