StudentShare solutions
Triangle menu

Article literature review - Essay Example

Nobody downloaded yet
To determine the degree of standardization of advertising practice in perfumes, apparel and cosmetics in five European countries, a research study, with the use of content analysis, was conducted by using several editions of Vogue magazine. Prior to the study, it has been recognized by Sommers and Kernan that standardization of advertisements is “possible when the product serves the same needs across culture such as beauty, love and fear” (Seitz & Johar, 1993). This is the reason why the products that will be included in the study are perfumes, cosmetics and apparel, which are all considered beauty products. The three brands of perfume covered by the study were Yves Saint Laurent “Y”, Paloma Picasso and Lancome Tresor. The apparels included were Guess, Chanel and Giorgio Armani. Helena Rubinstein, Guerlain and Lancome Definicils were the cosmetic brands included. The countries chosen for the study are Spain, Italy, France, Germany and UK because of its very diverse cultures. The different print advertisements of the said products were examined according to picture, size, color, general layout, caption and explanatory text (Seitz & Johar, 1993).
The results of the study confirmed the hypothesis that perfume advertisements were more standardized than apparel or cosmetics (Seitz & Johar, 1993). Moreover, the study also corroborated that “apparel advertisements were more localized than perfume or cosmetics” (Seitz & Johar, 1993).
The study made presents itself as a guide for European advertisers who must take into consideration the anticipated development that the different European countries will continue to merge into a single market; thus, a need to have a unified brand image (Seitz & Johar, 1993). Having standardized advertisements will benefit global companies as it would mean economies of scale in advertising expenditures. Advertisers however must ...Show more


The article “Advertising Practices for Self-image Projective Products in the New Europe” deals with the question that confronts international advertisers on whether advertising messages should be standardized or localized for markets around the world (Seitz & Johar, 1993)…
Author : richmond92
Article literature review
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Article literature review"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Literature Review
Kenneth Waltz goes on to assert that structure is only significant in definition if connectivity between the units is entirely not taken into account, but their positions or association to one another are focused upon (Waltz 29). The author states that people should ignore the interactivity, personality, and behaviour between actors, and solely look at their relative positions in society.
6 pages (1500 words) Essay
Literature Review on preassigned article on amniotic stem cell
The general topic of this article is in regards to how stem cells capable of differentiating to multiple lineages may be valuable for therapy, as well as what stem cells and amniotic fluid are and what they are all about, as well as what key and related issues are involved and influential in regards to each.
2 pages (500 words) Essay
Critical Analysis of BMJ article on systemic review of the literature
This was not a meta-analysis rather a systemic review; there is a remarkable difference between the two methodologies. As far as this literature review is concerned the question matches with the method used. There was an extensive literature review, which utilized all the major databases available.
4 pages (1000 words) Essay
Article review
Article III – Yes. The authors stated the hypotheses that there is a probability that student who migrated to Portugal that belong to low socio-economic status are likely to get poor educational performance. Article I – The literature review is comprehensive since it
2 pages (500 words) Essay
Literature Review
The intention of this article is mainly to guide new web designers in designing websites. The article concentrates on the process of website design and how to communicate messages to websites
5 pages (1250 words) Essay
Armitages and Keeble-Allens Undertaking a structured Literature Review or Structuring a Literature Review, Tales from the Field Article Critique
Armitage’s and Keeble-Allen’s (2008) article “Undertaking a structured Literature Review or Structuring a Literature Review, Tales from the Field”, highlights the difficulties experienced by graduate and masters students as they apply the Structured Literature Review (SLR).
4 pages (1000 words) Essay
Literature review
Shortage of nurses has been around for some years, but has aggravated as an issue in the recent years. There is shortage in the nursing profession at all levels ranging from educators to professionals. “Nursing colleges surveyed by the American
1 pages (250 words) Essay
Article critique
This article also lacks references and does not give room for future research. The research was realistic and helpful for this study. This is because the researchers were able to obtain the
3 pages (750 words) Essay
Literature Review
The research established that adolescent Fijian girls use media imagery in creative and destructive ways to navigate opportunities and conflicts posed by the rapidly changing social environment
3 pages (750 words) Essay
Literature Review
Market structure is the number one factor that directly influences the operations of any company, and certainly that of Kuehne+Nagel in the aerospace logistics sector. With little yet crucial elements like
3 pages (750 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Article literature review for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us