R. Twining and Company Limited - Assignment Example

Only on StudentShare

Extract of sample
R. Twining and Company Limited

Strengths
These are the attributes that distinguish the company from its competitors. Here, we examine the abilities of the company by investigating its internal environment, which includes the company’s employees, its products and its finances. We evaluate the company’s strengths pertaining its financial position, customer care techniques, cost minimization and employee skills. We need to develop ways of improving the company’s advantages over its competitors in order to maximize profits. To begin with, Twinings Tea’s position in the market should be enhanced to increase its market share when compared to the competitors. This can be done through the training of Twinings Tea marketing staff in better and more customer friendly approaches when dealing with consumers on a personal basis. This will serve to set Twinings Tea on a better position to the consumers’ perspectives; thus, strategically place Twinings Tea in the market. In addition, the research and development department needs to come up with better blends of tea, for instance, through grafting of two of the major blends into a more superior blend that will achieve higher market dominance compared to competitor products. The department can also look into cheaper techniques of producing tea in order to reduce on costs, thereby maximizing profits (David. 2003, p.57). ...Show more

Summary

Internal factors in the SWOT matrix look into the company’s strengths and weaknesses while the external factors delve into opportunities and threats affecting the company. The SWOT matrix is employed to improve the operation and performance of the organization by analyzing its Strengths, Weaknesses, Opportunities and Threats…
Author : jonesrozella
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"R. Twining and Company Limited"
with a personal 20% discount.
Grab the best paper

Related Essays

Investment Report: Gunns Limited (GNS)
Introduction Gunns Limited is a major forestry firm. The company is located in Tasmania, Australia and was founded in 1875 by two brothers – John and Thomas Gunn. Being founded in the 19th century makes it one of Australia’s most senior organizations.
12 pages (3000 words) Assignment
Marketing Strategy Plan: Christmas 2011 R. Twining and Company Limited
This marketing strategy plan is launched to designed an effective approach for Hull, UK market to increase the market share and profitability of Twinings, a renowned and reliable tea brand. The plan will investigate the current standing of the company in UK an especially in Hull.
13 pages (3250 words) Essay
Twining and Company Limited
Thus, Twinings sell wide varieties of Teas in UK and all over the world. Although, it has good market share and reach aided by effective marketing campaigns, its reach and profits can be optimized even further particularly in the approaching Christmas season in Hull.
12 pages (3000 words) Essay
Summer Intern at Haitong Securities Company Limited
Haitong securities deal in stocks and futures brokerage, investment banking, corporate finance, M&A, asset management, mutual fund, and private equity etc (Bloomberg Businessweek, 2012). During this summer, I was given an opportunity to join International Holdings Limited as internee.
10 pages (2500 words) Term Paper
Mobile Van Restaurant Company Analysis
One of the biggest advantages of the mobile van restaurant is that it does not require any rental cost. Moreover, the mobile van restaurant will not need any marketing cost as the van can itself advertise and since the van is movable, it can switch the business venue easily.
5 pages (1250 words) Coursework
Santex Limited Research Paper
Griffins needs a professional advice from the Marketing Manager prior to doing this activity. Mr. Griffins has limited idea about customer behaviour so he needs professional advice from a marketing manager especially on the customer’s buying process, buying behaviour and competitive environment.
5 pages (1250 words) Research Paper
Phil Company Limited
Its headquarters is located in 123 Way, Cambridge, United States. Phil Company has four industrial sites located at the Heart of Cambridge city. It also has two manufacturing sites in Kingston, Jamaica. Phil Company is one of the many electronics manufacturing companies in the US.
5 pages (1250 words) Essay
Coca-Cola Environmental practices.
Domestically, Coca-Cola has designed a line of merchandise that features polar bears and many of these items are collectible. In fact, Coca-Cola paraphernalia has been a nostalgic collectible for several years as there are people all over the world hunting down items that are vintage but boast the company’s name and logo.
3 pages (750 words) Essay
Select a (domestic)3 public limited company of your choice and analyse what price and non-price strategies it employs for its co
The key function of accounting is to account the monetary transaction and economic resources. In a brief whenever money is absorbed accounting is important to account it in a proper way. So, the entrepreneur describes accounting as a language of the business (James, 2011, p.86).
12 pages (3000 words) Essay
MK455 - Promotional Policies and Strategies/ Promo Plan Project
It is one of the most vital tools essential in planning and enables organizations to launch a product or to increase its awareness in the market successfully. It also enables marketing professionals to act upon visions created through completing a well-choreographed marketing schedule.
7 pages (1750 words) Research Paper
Target Market for Points.com- One card
Higher clientele activity results in additional credit. Notably, uses of point card seek to benefit maximally from the loyalty programs (Insync Solutions ltd, 2011). The loyalty program entails distance rewards by airlines,
2 pages (500 words) Research Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT