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R. Twining and Company Limited - Assignment Example

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R. Twining and Company Limited

Strengths
These are the attributes that distinguish the company from its competitors. Here, we examine the abilities of the company by investigating its internal environment, which includes the company’s employees, its products and its finances. We evaluate the company’s strengths pertaining its financial position, customer care techniques, cost minimization and employee skills. We need to develop ways of improving the company’s advantages over its competitors in order to maximize profits. To begin with, Twinings Tea’s position in the market should be enhanced to increase its market share when compared to the competitors. This can be done through the training of Twinings Tea marketing staff in better and more customer friendly approaches when dealing with consumers on a personal basis. This will serve to set Twinings Tea on a better position to the consumers’ perspectives; thus, strategically place Twinings Tea in the market. In addition, the research and development department needs to come up with better blends of tea, for instance, through grafting of two of the major blends into a more superior blend that will achieve higher market dominance compared to competitor products. The department can also look into cheaper techniques of producing tea in order to reduce on costs, thereby maximizing profits (David. 2003, p.57).  2003, p.57). Moreover, an introduction of new tea flavours to the market will see an increase in sale, thus a subsequent increase in company profits. The firm’s management should also come up with regular employee training programmes to increase employee awareness of the ever changing dynamics in tea production. Weaknesses These are other internal factors that demonstrate the company’s shortcomings in its operations and performance of maximum yields. In order to maximize its profits, Twinings Tea should look into ways of totally eliminating its weaknesses or improving on those that cannot be eliminated. Here, we aim at discovering the various setbacks in the company’s operations, recurring operational and customer experiences failures and the various escalated operational costs. To deal with these weaknesses, the organization should get rid of all the obsolete equipment in all departments and replace them with the latest high technology equipment. We note that equipment that utilize the latest technology require minimal power to operate; therefore, will save on the company’s energy consumption and costs. In addition, the company should clear all its outstanding loans with all financial institutions as the costs of servicing these loans is an enormous burden on the company’s economic wellbeing. The management should create cheaper ways of acquiring additional capital such as floating the company’s shares on the stock exchange. The manufacturing department should reduce on the product development cycle and improve on the products’ image in order to attract more customers, therefore, increase profits (Porter. 1998, p. 43). Opportunities These refer to the external conditions that aid in the realization of the organization’s objectives. They are conditions that the company can turn to its advantage in the attainment of increased sales and profits in the long run (Kendon. 1999, p. 58). The onset of the winter season presents a bonus to Twinings ...Show more

Summary

Internal factors in the SWOT matrix look into the company’s strengths and weaknesses while the external factors delve into opportunities and threats affecting the company. The SWOT matrix is employed to improve the operation and performance of the organization by analyzing its Strengths, Weaknesses, Opportunities and Threats…
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