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Corporate Social Responsibility - Essay Example

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Corporate Social Responsibility. CSR is the framework that is used to measure the company’s performance in terms of economic, social or environmental factors that surround the company…
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Corporate Social Responsibility
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Corporate Social Responsibility

Corporate social responsibility helps build sustainable and stable business environments with healthy markets and surrounding communities (McCabe, 2). The key aspects for corporate social responsibility include; firstly, social investment which involves the company contributing to the infrastructure of the community. Secondly, transparency and accountability whereby the company is transparent on what they do, this will help build confidence from the outside on their business. Thirdly, CSR is aimed at enlightening self interest whereby they are able to work well with the community and, lastly, to increase the expectations of the community on their business and that it is not all about getting profits but, also for providing employment and helping the community in their projects. Corporate social responsibility involves a company’s social investment in a society and the trust they build through their CSR activities. A strong CSR is associated with good business and successful leadership; the way they relate to the community will affect their relationship with their customers and stakeholders (McCabe, 4). They, therefore have to be very careful in ‘giving back to the community’. This report will analyze the WD-40 company corporate social responsibility. WD-40 is a global consumer product company that deals with fabrication of products such as cleaning agents, chemicals, and aerosols. The board manages how the company handles its management and social responsibility, which includes compensations. The WD-40 CSR program assists the neighboring community, stakeholders and investors (WD-40 Company). The community is the greatest beneficiary of the CSR program. In terms of leadership and business ethics, they ensure that they treat all the stakeholders, customers and investors in the same way (Samuel & Celine Louche, 28). Leadership ethics involves the company’s culture of making ethical choices. It measures the company’s obligation to incorporating into the social aspects in their laid down objectives. Another important feature of CSR at WD-40 is transparency. Transparency put in place to ensure that the company is open in what it does to both customers and stakeholders. This help build trust in the whole society. WD-40 makes sure that it involves the employees in the verdict making process and administration of the company. This feature of CSR ensures that the company has a list of its stakeholders and how they engage with them and, that its part of global entities. In the aspect of community development, the company shows how it relates with the community through giving, donations and involvement in development activities (O'Brien, 2). The company should show their responsibility in protecting the health of the community at large. If they are engaging in construction activities, they devise ways to protect the environment by carrying out impact assessments and, giving the community a chance to show whether they are comfortable with their activities, i.e. they should be part of decision-making (McKinsey & Company, 5). The category that involves products and services covers the company’s responsibility in development and management of products and their impacts on the community. The company focuses on the health of consumers and market opportunities available. The quality of their products influences how a product or service will sell; they should ensure that their products work especially, that their products deal with cleaning (WD-40 Company). The human rights category measures the company’s commitment to respecting human rights and the freedoms associated with the human rights. This will help the company be recognized as one that values human ... Read More
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