What Makes a Package Perfect - Essay Example

In recent times, the global market for products and services has been steadily growing. A good number of research studies attribute this to the fact there has been an increase in consumer demand. Consumers have developed dynamic preferences that are characterized by rapid changes. They develop new wants within a short time period and it is on the basis of these changes that I have developed a perfect package for a family (Roe, 2004).

            The perfect package includes a variety of food products, hotel services, tour services, and transport services.

Food Products

In the case of food products, there are a variety of products, especially food recipes such as peach and ginger, traditional apple, ripe tomato, and plum. Food products have a natural taste because they are manufactured from natural plants. The products will be made available in two major hotels including Tiran Island Hotel and Sharm el Sheikh. They will also be made available in shopping malls like City Stars Mall located in Cairo City.   

Hotel Services

Hotel services include accommodation and dishes for the ordinary family. As noted earlier on, the two hotels include Tiran Island Hotel and Sharm el Sheikh. A family has an option of selecting hotel services of their choice, especially families that are on a holiday. Hotel charges are based on the duration and packages selected by a family. For instance, a family may select to spend a night or have a meal only.   

Tour Services

The tour service component in the perfect package will aim at taking families on a visit to tourist attraction sites like the Nile River in Cairo, Giza Pyramids, Sphinx, Memphis, Sakkara, and Tiran Island. Families will enjoy services such as dinner cruises and private visits to the mentioned places in Egypt. In most cases, the tours will involve the use of cars in the cars of land tours, and boats in the case of marine tours.

Transport Services

There will be a total of two flights from the US to two different cities in Egypt including Cairo and Tiran Island.

Video Games

The perfect package also includes video games where children will be involved in playing their favorite computer games. Children are allowed to rent video games at a charge and are also allowed to carry their own games but on a restricted basis. Below are their pricing levels for the different services and products:   

            Some components of the perfect package such as food products are available in retail stores. Customers can also place their orders online for products and book services such as hotel and transport services.   

Market Segment

            The family market segment is one of the most attractive segments in the global market for products. Research studies indicate that most businesses ranging from retail to wholesale at least consider the family as one of their target markets. This is because such a market segment entails different determinants of market segmentation such as age, geography, and demography. In one family, one can have members of different ages and gender. One can also identify the family to be living in a particular geographical region. It is for the above reasons that I have considered my market segment to be family. Characteristics of the family market segment include:

• The families have at least four members including two parents and two children
• The families have an active lifestyle that engages in different activities of life that require movement from one point to another
• Classified as middle incomers or high-income earners
• Have a habit of shopping at least thrice a week

Product Differentiation

            The food recipes are indigenous and have a natural taste that makes them suitable for family consumption. Hotel and transport services are also available online, making them easy to access and make advance bookings. The package is also fairly priced compared to the average market price of its products (Roe, 2004). Some of the services in the package such as touring and transport services are very convenient because families have access to them at any point in time.     

Success factors

            The food products in the perfect package have a natural flavor making them suitable for consumption. This also makes them have less or even no side effects on consumers (Roe, 2004). Furthermore, the perfect package is available online where families can make purchases and place orders. There is an element of customization among the different components of the perfect package in order to ensure that the package is relevant to the needs of consumers. Additionally, the perfect package is pocket friendly given the fact that four members of one family can have maximum fun by spending $2,080 only.