It is through the fast changing health industry that new ways and methods of diagnosis and promotion of better health has been implemented. All these proceedings have brought about patient care, worker efficiency, and hence better health. To achieve these objectives, several companies like GNLD, which manufacture and sell nutritional food supplements, have been introduced. This product has however been impacted by market forces as discussed in this paper. Degree of Rivalry With the increased need for better health, and the extensive research being carried out in the health industry, rival firms have increased competition drawing the profits that GNLD used to make initially. This has made the competition imperfect; hence, each other firm is struggling to achieve competitive advantage and a higher market share than its rival company. In addition, the controversy on the quality of products of the increasing nutritional food supplements companies and slowed down the market growth. This has consequently led to need for storage of the products hence high cost. Further, some of the products are perishable thus; the company decides to sell the products at relatively lower prices. The exit barrier in any health related firms are high. This is because the costs of plants and machinery cannot be forgone thus the firm decides to keep competing no matter the state in the market. Though successful, GNLD has been forced to keep competing due to this factor (http://www.mlm-home-business-training.com/GNLD-Int-mlm-leaders-call-team-money-training-scheme-scam/secretsuccess.htm). Threats of Substitutes In a free market economy, restriction of entry into, and exit out of the market is not prohibited. This means that competitors with related commodities will venture in to the market. This threat will definitely occur since the demand of the products of GNLD has been affected by the prices changes in substitute product. For instance, a survey carried out in Kenya showed that GNLD products are highly affected by the prices from TIASHI, a competing food supplement company. From the research, it was found out that to become part of the marketing team in GNLD, a sum close to $36 is required then the individual should purchase products of high value. For TIASHI, a sum of $18 is required and the initial purchase is relatively lower. This determines the prices at which each the products are sold. Evidently, the close substitute products have constrained the ability of GNLD to raise prices (http://www.healthybusiness.co.za/GNLD%20Products%20Guide/introduction/i3.html). Buyers bargaining power This is the power potential buyers have on any industry that is producing commodities. In many market structures, the forces of demand and supply determine prices of commodities. It is obvious that buyers will expect such market structures. Since GNLD does not exist as a monopoly, the prices at which the food supplements are sold should be dependant of the market mechanisms. On the contrary, the food supplements from GNLD have fixed prices. The only advantage extended to the buyer is the ability to buy smaller quantities. This means that the buyer does not have bargaining power. It is thus possible in such a case to shift to other substitutes which give the
Opportunities and Threats in GNLD Company Name Institution Course Date Abstract Market forces help firms to contrast a competitive environment with their products. Though many firms have proved to fail in competing effectively as a result of these market forces, it is important for the firm to scan both external and internal environmental factor since it is an essential planning strategy…
These channels are normally organized into vertical, horizontal, conventional and multichannel marketing systems. The author of this paper also notes that depending on the target market available, the distribution of goods and services can be done intensively, selectively or exclusively.
In addition to attending to children's basic needs, day nursery centres organise activities that help stimulate children's physical, emotional, intellectual and social growth. Moreover, most importantly, they help children explore individual interests, develop talents and independence, while at the same time building self esteem and learning to get along well with others in the society.
First things first, the body needs to have a proper level of nutrients in order to function properly. This is referred to as the balance between nutrients and energy. An example of this is that a number of different types of food must be consumed in order to provide the body with the energy that it needs for even the simplest of processes.
By verbal reports, it can be very difficult to obtain an accurate nutritional assessment. Although, the most common method is a 24-hour recall, where the patient is usually interviewed by the nutritional therapist and is asked to give the types, amounts, and preparation used for all food eaten in the 24 hours.
From my opinion, marketing deals with search for, and satisfaction of personal or organizational clients needs after wining their confidence. I thus consider it a management process within which new or existing clients are familiarized with products and the organization
Foods consumed within three days were recorded and the mean for the three day taken to lab for analysis. The same applied to physical activity records. During the study 0.1kg different in weight was recorded within the three day period
The secondary outcomes that will be noted are the frequency of urination (polyuria), hematuria and the status of antibiotics administration. Apart from that the diagnosis of an infection will be correlated by total WBC count and
The information provided on Omega-3 supplements is neither based on a person’s personal experience nor their opinion. Instead, it is as a result of research conducted by a group of professionals and reviewed as
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