Relationship Marketing Term Paper

Relationship Marketing Term Paper Term Paper example
Undergraduate
Term Paper
Marketing
Pages 4 (1004 words)
Download 0
Relationship Marketing Table of Contents Relationship Marketing 1 Table of Contents 2 Introduction 3 Nature of Relationship Marketing 4 Why Organizations use Relationship Marketing? 4 6 i's of Relationship Marketing 6 Factors that Manipulate Success of Relationship Marketing 7 Conclusion 9 References 10 Bibliography 12 Introduction Relationship marketing is an evolving trend in modern marketing practices…

Introduction

In relationship marketing organizations emphasize on developing strong associations with customers through providing information which match their requirements and desires. In the business viewpoint, relationship marketing is concerned with appealing, developing and retaining customers’ relations. Relationship marketing is based on developing a mutually advantageous exchange between industry associates (Sheth, n.d.). Nature of Relationship Marketing The growth of relationship marketing was accelerated by the literatures of management advisors. The present concept of relationship marketing drifted from ‘organizational behavior’ and ‘industrial marketing’ where reliance among organizations has been the basis for successful business to business coalitions. According to Iacobucci and Hibbard (1999), relationship in commerce can be of three kinds, which are: “Business Marketing Relationships” (BMR), “Interpersonal Commercial Relationships” (ICR), and “Business to Customer Relationships” (B-to-C). In BMR the business associations are characterized by long-standing, close and deep connections between fairly symmetric associates. BMR requires assurance, faith and reliance in understanding business relations. ...
Download paper
Not exactly what you need?

Related papers

Internet Marketing Term Paper
It is also known as digital marketing or e-marketing. Email marketing became popular, as it has the capacity to target a person. Key benefits of marketing on the internet  There are many advantages of marketing on the internet. Nearly the services of internet are utilized by almost two billion people worldwide (Jayamaha 2011). Other channels to promote a product or services have not such…
Research Term Paper- Apple iPhone
The company was publicly listed on the stock exchange in the year 1980 and is presently based in California USA (Datamonitor, 2006, p.6). Leadership One of the aspects that have catapulted Apple into the league of top global brands is perhaps the leadership of the organization. After suffering a setback in the later part of the 1990’s the visionary leadership of its CEO Steve Jobs helped turn…
Term Paper Project Domino's Pizza marketing strategist
o the increase in demand for fast food in the market and as a result of which new and existing pizza manufacturers have been entering or expanding their operations in the markets globally. It needs to be mentioned in this regard that the aspect of globalization also influenced Domino’s Pizza owing to which the company has been making constant attempts to enter or expand their operations in the…
Term Paper 2
Table of Contents Table of Contents 3 Introduction 4 Analysis 5 SWOT Analysis 5 Porter’s Five Forces Analysis 7 Staying Power 9 Summary and Conclusion 12 Works Cited 13 Name of the Student: Name of the Professor: Course Number: Date of the Paper: Strategic Analysis of Corona Beer Introduction This study has chosen Grupo Modelo in order to analyse the case study. In the first part of the study,…
Research Review Report for Services and Relationship Marketing
Relationship marketing refers to the process of identifying and establishing, sustaining, enhancing, and when deemed necessary, ending relationships with customers and other organizational stakeholders at a gain; in doing so, all the parties involved achieve their objectives. In the pursuit of all these, mutual giving and fulfillment of promises becomes a focal point in businesses, thus making…
Relationship Marketing
In order to get a deeper insight into the matter, various concepts of traditional marketing and relationship marketing have been compared and evaluated. The slow decline of traditional marketing is a signal that marketers need to revive their strategies and shift their focus from suppliers to customers. The research will also throw light on the critical matter of relationship establishment and its…
Defining Marketing Paper
Marketing, when broadly defined, means the process of making a product sell by attracting customers. However, this definition would be incomplete. I define marketing as – Any activity that leads to the delivery of a product to the right people, which is done keeping market needs in mind. The aim is to be able to connect with consumers, to make a social impact and in turn, cultivate a long term…