MKT501 Strategic Marketing - Essay Example

Only on StudentShare

Extract of sample
MKT501 Strategic Marketing

With the suggested demographics, psychographics and lifestyle elements already selected for this targeted consumer, it appears that you have decided that he is young and virile, has changing tastes and is very much into fashion trends, is a typical metro-sexual living a college life on campus or off it. As members of this young community, the minds of people like Mike are always changing as they are swayed by the latest trends on the move, with the I-Phone, the Internet and the I-Pad very much a part of their lives. With opinions on social media dominating their tastes and choices, it is a wise move to have targeted the bulk of your advertising budget towards the Internet and social media network advertising. Opening pages on Facebook and Twitter has become a necessity now rather than an exception. With millions of users not only in the USA but right across the world, social media pages, opinions and advertising is the way to go nowadays and I commend the new advertising agency for recognizing and helping you capitalize on this trend. I noticed that the new advertising campaign makes use of online video instead of television. This would be in line with the viewing habits of the young teenagers and adolescent group that the company wants to target for increased business. ...
Download paper

Summary

Marketing Module 4 Case Study Name of the Writer Name of the Institution Marketing Module 4 Case Study Internal Memorandum To: Ms. Amy Curtis-McIntyre, Senior VP Marketing, Old Navy From: Marketing Consultant Date: 07 December 2011 Subject: Advertising Strategy Used by Old Navy to Target Young Male Customers Dear Ms…
Author : chelseyziemann

Related Essays

Strategic Marketing for The UK confectionery market
SWOT ...
5 pages (1255 words) Term Paper
Strategic Marketing
The researcher states that in the process of strategic business management, evaluation is one of the most critical steps for any company. In the process of evaluation, the effectiveness of implemented strategies and performances of each responsible employee are assessed for further betterment of entire situations. The performance evaluation of each employee is helpful in identifying the areas of improvements though proper performance appraisal methods. These performance appraisal methods are also meant to offer promotions, higher remunerations and incentives. The process of evaluation affected...
13 pages (3263 words) Essay
Strategic Marketing
Business processes were reengineered by changing reward criteria and performance matrices as well as marketing activities. The idea of providing custom built solutions for the customers proved to be a handy tool for reaching customer satisfaction. Company’s emphasis also shifted to the global market where it tried to provide the business services by divesting itself on low margin industries. This enabled it to capture new markets and work towards customer satisfaction through different venues using different marketing techniques by adapting to cultural changes in different countries. Perhaps...
6 pages (1506 words) Essay
Strategic marketing
Strongbow Cider is a reputed brand of Foster Group Ltd fundamentally focused on using dry cider to produce its fermented alcoholic drink which is mainly preferred for its deliverance of refreshment and delight to its consumers. Moreover, the stimulating taste and striking livery helps in attracting larger number of customers as compared to other drinks. This shows that Strongbow is one of the renowned beer brands of Foster Group, holding the leader market share not only in Australian market but all across the globe. This helps in the overall enhancement of its brand identity and portfolio...
4 pages (1004 words) Essay
Strategic Marketing
For marketers operating in a business-to-business environment, this means merging product use and industry sector segmentation with other facets that are associated with purchasing decisions. These can include factors such as the criteria for procurement, and decision motivations that will determine the out-sized purchases made by the organization. For example, the trend towards more use of subcontractors generates market for those suppliers. However, the retailers require a strategic marketing vision in order to make out or perceive these new markets before their business rivals also identify...
3 pages (753 words) Essay
Strategic Marketing
Corporate strategy makers should focus on identifying the synergies existing between different operating units. For this purpose, most successful organizations develop their marketing strategy in tune with the corporate strategy for the whole company. Different companies accomplish this goal in a multitude of ways and there exists considerable debate regarding the method in which the strategies for functional activities of the firm might be coherently developed with the corporate strategy of the firm (Furrer, 2010). However, one action is found to be common among most of the companies around...
24 pages (6024 words) Essay
Mutual Exclusiveness of Generic Strategies
This essay has looked at what is covered under cost leadership and differentiation as the two most important components of generic strategies. The following parts of the essay have looked at why it is possible for firms to implement both cost leadership and deferential generic strategies successfully. The paper has highlighted as a case example the strategic approach employed by Toyota which is an industry leader in automobile industry as a major example of how combining the two strategies is possible. The changes in market environment in areas like demand and supply calls for firms that need...
8 pages (2008 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!