The aim was to increase the egg production and meat for its customers. The firm, serving in most regions in the United States, has increased its revenue and is making substantial margins from the sale of eggs The population of birds continues to grow not only in the US but it is rapidly spreading to other parts such as Europe, South America and Latin America. It has increased the efficiency of poultry production by reducing the psychological stress and trauma caused by debeaking and cannibalism.. However, the main challenge has been price fixing as farmers would not want to be exploited or exorbitantly charged. The ODI continues to penetrate new and unexploited markets through timely strategies set by its executives. It has gained reputation in the last 50 years due to excellent customer excellence, cost leadership and continued research and development in the industry. Through timely panning, execution and evaluation of its marketing and other programs, it has gained and continues to gain a larger market share in the industry. ANALYSIS Consumer Orientation A critical analysis of the firm reveals a set of problems that faces the firm. First, it how to hedge the ever increasing costs when farmers respond negatively to any increase in price. As the pointed out in the article, farmers would wish prices to remain low and affordable. This is regardless of many benefits a farmer derives from the services offered by the technical specialists from the firm such as reduced cannibalism, less trauma and greater feeding efficiency. It is pointed that advertising and promotional costs can only be offset if prices go beyond $0.08 per pair. Consumers learn about products from the advertising campaigns enacted and executed by the firm through promotional tools like trade shows, exhibition and newspapers in both local and national papers. Brand Awareness Consumers are well informed about the optical lenses manufactured by the firm as shown by the increasing population of birds in the all regions surveyed. A thorough examination of the chicken census reveals an upwards trend and has an incremental percentage of 6. %.It can deductively be revealed that more and more consumers both individual and organizational have favorable and regular purchasing patterns. Furthermore, through the services of breed and other extension service officers, consumers are motivated to purchase from the firm stocks. Company Capacity Optical Distortion Inc is worried about the costs that may soar higher with an increase in services without rising of prices. As evidenced from the financial statements, is an upcoming firm in the industry with a leaner budget and high production costs than the already established companies. Due to its limited resources and stiff competition from the mature firms, one of the executives is really worried about costs. The executive is indifference as whether to increase the advertising and promotional costs without increasing the price, as it will impact negatively on its financial performance. Its capacity is further tainted by the firm’s dedication by the management as none of them, if fully devoted to the affairs of the company. As pointed out p6, their financial and managerial is limited as evidenced on the company’s balance sheet. However, the company has adopted offensive strategies of diversification, innovation and product development to suit a variety of needs of customers. Collaboration
Institution: Topic: Optical distortion Inc Professor: Course: OPTICAL DISTORTION INC Executive Summary Optical distortion Inc (ODI) is a global poultry firm that manufactures contact lenses for chicken to address the problems of cataracts and other eye problems that birds go through…
Along with its subsidiaries, Nike Inc. is engaged in the business of textiles, apparels, footwear and other accessories. It is recognized as a global leader in designing, developing, sales and marketing of athletic footwear and other accessories. It sponsors many well known sports person engaged in different sports all over the world which is a marketing strategy adopted to promote their brand (Nike, Inc., “About Nike, Inc.”).
This research informs about Apple Inc. which was founded in 1976 by Steven Wozniak and Steven Jobs. The writer of the research highlights that the mission statement of the firm points out: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software”.
This is the highest market cap in the world and was over $200 billion for second placed Exxon. This high market cap can be attributed to several factors. The first is the release of the highly successful iPhone 5 with the iPhone being the company’s most profitable product.
Gap is driven by a mission to create "inspiring product design, unique store experiences and compelling marketing", while reflecting the core values of "integrity, respect, open-mindedness, quality and balance". Gap Inc. also devotes considerable resources to corporate social responsibility that includes long-term environmental sustainability, collective stakeholder value, and international relief causes.
has continued to be a leader in the marketplace. Dell's greatest challenge was entering the global marketplace with operations in China. Currently (2004) Dell has 18.2% of the global market share in the computer industry. The company has continued to have increased sales (currently about 8 million).
Though the case was a bit weak, ultimately, it was Grocery who won the battle. While the agreement clearly stated that the Masterpiece was given the contract at a certain price and had to complete it within the specified time frame, there was no written clause stating that the contract could not be handed over to a sub-contractor.
Next, unplanned growth of the organization causing limited product offerings to the customers. In addition to these, Sunshine Foods’ uncompetitive pricing policy challenges its sustainability in the market. In addition to these problems Sunshine Foods Inc also faces lack of
that the firm faces eliminating its web hosting service because this division was not profitable and it was draining the cash resources of the company. Three success factors for the company are the quality of its human resource, the ability of the company to adapt to market