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Optical Distortion, Inc - Case Study Example

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Optical Distortion, Inc

The aim was to increase the egg production and meat for its customers. The firm, serving in most regions in the United States, has increased its revenue and is making substantial margins from the sale of eggs The population of birds continues to grow not only in the US but it is rapidly spreading to other parts such as Europe, South America and Latin America. It has increased the efficiency of poultry production by reducing the psychological stress and trauma caused by debeaking and cannibalism.. However, the main challenge has been price fixing as farmers would not want to be exploited or exorbitantly charged. The ODI continues to penetrate new and unexploited markets through timely strategies set by its executives. It has gained reputation in the last 50 years due to excellent customer excellence, cost leadership and continued research and development in the industry. Through timely panning, execution and evaluation of its marketing and other programs, it has gained and continues to gain a larger market share in the industry. ANALYSIS Consumer Orientation A critical analysis of the firm reveals a set of problems that faces the firm. First, it how to hedge the ever increasing costs when farmers respond negatively to any increase in price. As the pointed out in the article, farmers would wish prices to remain low and affordable. This is regardless of many benefits a farmer derives from the services offered by the technical specialists from the firm such as reduced cannibalism, less trauma and greater feeding efficiency. It is pointed that advertising and promotional costs can only be offset if prices go beyond $0.08 per pair. Consumers learn about products from the advertising campaigns enacted and executed by the firm through promotional tools like trade shows, exhibition and newspapers in both local and national papers. Brand Awareness Consumers are well informed about the optical lenses manufactured by the firm as shown by the increasing population of birds in the all regions surveyed. A thorough examination of the chicken census reveals an upwards trend and has an incremental percentage of 6. %.It can deductively be revealed that more and more consumers both individual and organizational have favorable and regular purchasing patterns. Furthermore, through the services of breed and other extension service officers, consumers are motivated to purchase from the firm stocks. Company Capacity Optical Distortion Inc is worried about the costs that may soar higher with an increase in services without rising of prices. As evidenced from the financial statements, is an upcoming firm in the industry with a leaner budget and high production costs than the already established companies. Due to its limited resources and stiff competition from the mature firms, one of the executives is really worried about costs. The executive is indifference as whether to increase the advertising and promotional costs without increasing the price, as it will impact negatively on its financial performance. Its capacity is further tainted by the firm’s dedication by the management as none of them, if fully devoted to the affairs of the company. As pointed out p6, their financial and managerial is limited as evidenced on the company’s balance sheet. However, the company has adopted offensive strategies of diversification, innovation and product development to suit a variety of needs of customers. Collaboration ...Show more


Institution: Topic: Optical distortion Inc Professor: Course: OPTICAL DISTORTION INC Executive Summary Optical distortion Inc (ODI) is a global poultry firm that manufactures contact lenses for chicken to address the problems of cataracts and other eye problems that birds go through…
Author : rsanford
Optical Distortion, Inc essay example
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