Barrack Obama's Presidential Campaign in 2008 and Web 2.0

Barrack Obama
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Marketing
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Barack Obama's Presidential Campaign in 2008 and Web 2.0 Introduction Web 2.0 specifies a fundamental change in how individuals use the Internet. It can be considered as a shift towards a more social, collaborative, interactive and responsive web, which have changed the philosophy of web developers and the philosophy of the society as whole…

Introduction

The concept Politics 2.0 can be identified as the ideology that social networking and e-participation technologies can be used for modernising the public in seeking, reacting, and influencing political campaigns. As Daniel Nations points out, clearly understanding the communication techniques is the centre of a politician’s arsenal, whereas anticipating the future communication techniques can be the furtive sword for them to win the battle; and “for Franklin D. Roosevelt, it was radio, for John F. Kennedy, it was television, and for Barack Obama, it was social media” (about.com, n.d.). Politics 2.0 Today the society is highly fused with the network of computers and it has further changed the way one interacts with the Internet. In other words, the time people spent on Internet has significantly changed, and instead of gathering information dumped to them, they reach out to the rest of the world to listen what others have to say on any subject. In the opinion of Kreiss and Howard (2010), Obama has changed the face of politics in America, and as he used Web 2.0 in his presidential campaign, he gave the American people a voice in politics (1032-35). The ideology of politics 2.0 was first used during the political operatives of 2004 US presidential elections, when the enthusiasts of the Draft Clark campaign and of Vermont Governor Howard Dean made use of it. ...
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