Financial success of any organization is dependent on marketing as it will ensure that the company acquires and retains its customers who determine the profits of the organization. Marketing will entail ensuring that customers’ needs are met and still ensure that the company…
irline is faced with the challenge of ensuring that they deliver quality services and at low costs so as to ensure they retain and acquire new customers (Lane & Kotler, 2006). In order for classic airlines to succeed in the market, it must foster forecasting of the market potential and demand for its products and establish long term marketing objectives.
Classic airline aim is to marketing its fleet but is faced by organizational issues whereby its internal and external marketing strategies have not been able to live up to the expectations of its stakeholders. Due this, competition has undermined its profitability as customers are looking for other airlines that can satisfy their needs of lower travelling costs. This has had the effect of decreasing the lucrativeness of the company. Classic airlines needs to develop a marketing plan that will ensure that it attracts, retains customers and also boost its sales. A good marketing plan will lay down the strategies to be followed to ensure a company retains, attracts customers and also increases profitability.
Classic airline has numerous challenges facing it due to the rising costs of operation and lack of innovation in the company that make it not to be able to meet consumer needs. The company is facing challenges that include decrease in its stock prices, its employee morale is low , and its loyal customers have been seeking services from other airlines. The airline needs to ensure it does environmental scanning as it will help in understanding the needs of its customers and this will further help in knowing how best to meet their needs by ascertaining that the services they offer are in line with the needs of those in need of the services (Lane & Kotler, 2006).
Marketing management is required in Classic Airline as it will ensure that proper marketing strategies are put in place to ensure customers are acquired and retained. Classic Airlines should ascertain that they use marketing strategies to maximize profits ...
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(Classic Airlines and Marketing Essay Example | Topics and Well Written Essays - 500 Words - 1)
“Classic Airlines and Marketing Essay Example | Topics and Well Written Essays - 500 Words - 1”, n.d. https://studentshare.net/marketing/540034-classic-airlines-and-marketing.
This shift in paradigm has been the result of an increase in the level of inflation and a rise in the cost of fuel. These two variables have made it imperative for airline carriers to achieve operational excellence and enhance customer loyalty. Unfortunately for the company, it has encountered some internal problems which are preventing it from addressing these challenges effectively.
Classic Airlines is facing problems as the firm has not been effective at retaining customers. In the last year the firm has lost 20% of the member of its customer loyalty program. The firm has lost approximately 160,000 recurrent clients.
Classic Airlines is a company in the airline industry with over 25 years of experience. The firm has an operation that includes 2300 daily flights across 240 cities. The firm has a global workforce of 30,000 employees. Due to the size of the company it is imperative for this firm to invest its marketing dollars well.
Last year it earned a profit of $10 million on sales of $8.7 billion. However, Classic Airlines has been facing some similar problems as the rest of the industry, such as rising fuel costs, while its customer retention and loyalty programs have been failing resulting in falling sales and bookings.
The current paper focuses on the marketing needs of a well – known organization, in the context of the airline industry, Classic Airlines. It should be noted that the above firm has, traditionally, focused on the limitation of its costs, so that its potentials for high profitability are increased.
However, the approach is similar as finding a solution is applicable in both. Ideally, it will not be wise to close down a business because of the problems encountered. In order to solve a problem, it is crucial to apply the relevant problem solving skills in order to overturn the outcomes (Blais, 2012).
From there, the model will be used to define a solution and this will be applied to the situation at hand. For the purpose of this discussion, the marketing unit will involve the way of identifying and meeting human needs (Kotler & Keller, 2006). The strategies used and approaches employed will be evaluated.
Hence, it is believed that classic airlines is not reaching its targeted market effectively.
In order to devise a proper strategy for treating the above problems an internal and external analysis of the firm must be carried out which would help the organization
The company is doing great in delivering of flight services to her customers and clients (Kotler & Keller, 2006).
Airlines, just like any other businesses, have their challenges and Classic Airlines is no exception. This airline got a loss of ten percent in shares
2 Pages(500 words)Essay
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