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Name: Institution: Individual Project Principles of Marketing Date: Abstract This paper is an assessment of the effectiveness of various marketing strategies that can be adopted by implementers of any effective marketing mix plan. These include product distribution strategies, pricing strategies, promotion strategies, communication strategies and strategies related to the product quality.
Walmart Company Introduction Walmart Company was founded in 1962 by Sam Walton. It officially entered the New York stock exchange in 1972. Walmart has its headquarters in Bentonville, Arkansas state. It is an international company specializing in grocery business. The company also owns Sam’s club retail warehouses which are widespread in most parts of North America. Currently, Walmart is located in more than 8000 locations worldwide. It is the largest private employer company in the world with more than 2 million employers. Walmart is headed by a president who is also the CEO. The company generates more than 400 hundred billions of revenue every year (Doole & Lowe, 2005). 1. Describe the main line of business of the company. Walmart is an international company mainly specializing in grocery business in several countries of the world. At initial stages, Doole and Lowe report that Walmart specialized mainly in clothes and a few food items (Doole & Lowe, 2005). However, some years later, Taylor observes that the company added electronics and few grocery items (Taylor, 2009). ...
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