A Real Global Company - Assignment Example

Only on StudentShare

Extract of sample
A Real Global Company

Walmart Company Introduction Walmart Company was founded in 1962 by Sam Walton. It officially entered the New York stock exchange in 1972. Walmart has its headquarters in Bentonville, Arkansas state. It is an international company specializing in grocery business. The company also owns Sam’s club retail warehouses which are widespread in most parts of North America. Currently, Walmart is located in more than 8000 locations worldwide. It is the largest private employer company in the world with more than 2 million employers. Walmart is headed by a president who is also the CEO. The company generates more than 400 hundred billions of revenue every year (Doole & Lowe, 2005). 1. Describe the main line of business of the company. Walmart is an international company mainly specializing in grocery business in several countries of the world. At initial stages, Doole and Lowe report that Walmart specialized mainly in clothes and a few food items (Doole & Lowe, 2005). However, some years later, Taylor observes that the company added electronics and few grocery items (Taylor, 2009). ...Show more


Name: Institution: Individual Project Principles of Marketing Date: Abstract This paper is an assessment of the effectiveness of various marketing strategies that can be adopted by implementers of any effective marketing mix plan. These include product distribution strategies, pricing strategies, promotion strategies, communication strategies and strategies related to the product quality…
Author : harrisalana
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"A Real Global Company"
with a personal 20% discount.
Grab the best paper

Related Essays

UNIQLO Company, Global Marketing Analysis
Table of Contents Section One 3 Introduction 3 History 3 Operations, strategies, markets and distribution channels 5 Section Two 6 The internationalization process 6 Internationalization frameworks 7 1. The internationalization process framework 7
15 pages (3750 words) Essay
Company Analysis
The CNO financial group was incorporated in the year 1979 and began to start its operation in 1982. The CNO financial group changed the name to Conseco, Inc and became a public sector company. The company is engaged in providing service to more than 4 million people who belong to the middle income category of America.
10 pages (2500 words) Case Study
Chingdao Company
Business strategy game (BSG) is an example of how such simulation can be applied to explain business ideas such as investment, production, marketing from a strategic perspective (Austin 2011). It emphasizes the need for strategic planning in business and why investors need regular revision of the same.
14 pages (3500 words) Essay
Real Choices at True Religion Jeans
Strategy can make or break the business. It’s in these strategies where the strengths and weaknesses of a company lie. All the business activities rest on this most important pillar. If a proper strategy is followed, it can lead to new opportunities and reduce the possible threats.
3 pages (750 words) Research Paper
DP World Company
DP World is mainly into improving the supply chain of the company to serve its customer better by effectively handling container, general cargo and bulk across its network. DP World has also entered into long-term concessional agreements with different owners of the ports of different countries in order to expand business across the globe.
4 pages (1000 words) Essay
Company analysis of the Qatari Ezdan real estate company
Being a Sharia compliant company, investments are locally and internationally recognized. The company has 2,652,497 shares, with over 50 years in operations reflecting long-term goals transformations in infrastructural development. Ezdan real Estate Company has able to increase their revenues from QAR 302million to QAR377million.
3 pages (750 words) Research Paper
Multinational corporations: Blessing or Damnation
Wal-Mart is the largest retail store of the world with more than 20% market share in United States of America only. The organization is successfully operating since 1962 until today and generating revenues for more than $370 billion. Research shows that the success story of Wal-Mart actually starts with the perfect utilization of the core components of retail internationalization.
8 pages (2000 words) Research Paper
International Advertising Strategy-B&Q
Therefore, in order to create more income, organizations must expand and diversify their goods and services to satisfy the diverse needs of global customers (Mooij, 2004, 20). Organizations should recognize the fact that global marketing involves different people with diverse cultures.
10 pages (2500 words) Essay
Marketing in real world
Marketing largely depend on the scope and nature of a business and industry (Silk, 2006). Marketing is anticipated to meet customer needs and wants in order to increase demand for a particular product or service. Every company would use all their available resources to increase their customer base, advance client sentiments towards the organizations products as well as advancing the perceived worth.
4 pages (1000 words) Research Paper
Royal Opera House, Muscat sultant of Oman
Most of the experiences such as music events are intangible which means that customer cannot experience the service until it is purchased. Therefore, communication is a key feature is minimising doubts in the minds of consumers. Experience
11 pages (2750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email