Got a tricky question? Receive an answer from students like you! Try us!

Analyzing Visual Advertising - Essay Example

Free
High school
Author : jefferygrant
Essay
Marketing
Pages 3 (753 words)
Download 0

Summary

Deceptive Advertising Choose any product and you will realize that it is facing tough competition not only from within the industry it operates in but also other industries. As each business tries to get its hands on the share of the consumer’s wallet we often find advertisers stooping down to un-ethical and misleading practices just to convince consumers to purchase their products…

Extract of sample
Analyzing Visual Advertising

The obvious reason being that using doctors to promote a product that is dangerous to health is just not right. The chemicals present in cigarettes harm the human body so adversely that there is hardly any part of the body that is not affected by them. Mild effects of smoking include frequent headaches, staining of teeth, tooth decay, gum disease, bad breath, etc. However it has many serious, fatal side effects as well, including cancers in the mouth, breasts, or lungs. Excessive smoking often results in strokes which are caused by the lack of oxygen and narrowed blood vessels to the brain. An individual who smokes also stands at a higher chance of suffering from bronchial infections which weaken the lungs. Nicotine raises blood pressure and makes the blood clot more easily. Nicotine also harms the red blood and white blood cells, resulting in a weaker immune system and making the body susceptible to various diseases. Carbon monoxide robs the blood of oxygen and leads to the development of cholesterol deposits on the artery walls. All of these effects add up to an increased risk of heart attacks (quitsmoking.com). ...
Download paper
Not exactly what you need?

Related Essays

Advertising and promotion
The intention of this study is marketing communication as basically a marketing function by which business firms attempt to inform, persuade and remind consumers about the products that they want to sell to them. When it comes to a marketer, one of the most important aspects of his business function is value creation through the products or service that he is selling, and it is critically important that the value he created should be communicated to the proposed customers. The messages a marketer has to communicate may vary from firm to firm. It may be about the features, price and other…
14 pages (3514 words)
Direct advertising
This "Direct advertising" essay outlines the usefulness of this type of ad for companies and its effectiveness. Applying this kind of marketing approach is not as simple as it looks. The online marketers may understand that marketing online only includes one-to-one promotion. The difficulty may be that the statistical data of the online consumers do not favour relationship building: 88 percent own a home computer and 67 percent of Internet newcomers are male, 39 percent have a college degree and 17 percent live in householders with only incomes of $ 80,000 or more. The reports suggest that the…
12 pages (3012 words)
electronic advertising.
In the survey the researcher emphasizes on the persuasive power and nature of advertising and how it is able to shift the customer preferences in relation to the products. The purposes of advertisement is to alter the preferences and tastes of the customers and consumers in relation to the products of the established companies and businesses or in relation to the operations of the company reputations (Doraszelski, Ulrich, Markovich, & Sarit, 2007).This information falls in line with the study of the use of electronic advertising for the purposes of obtaining a competitive advantage in Ghana…
10 pages (2510 words)
Advertising promotion
The business plan for the service is that the target market will hire Darla to perform weekly errands like picking up dry cleaning and grocery shopping, or do one-off errands, such as getting shoes or watches repaired or dropping off library books. The idea is that if Darla performs these tasks, these people will be able to relax and spend more time with friends and family, and enjoy other leisure activities. Issue with the Idea The main issue encountered for implementing this idea was to generate awareness about the service to the target people so that the idea could be implemented properly.…
4 pages (1004 words)
Advertising review
This promotional tool is thus utilised by companies with the objective of creating better awareness among customers in the market segments in relation to their products and/or services [1] (The University of Sydney, 2013). Coca-Cola is a world-renowned beverage company established in the year 1986 that has been operating quite competitively on a global context. The company is perceived to be executing its business activities in beyond 200 countries currently. Moreover, the company is recorded to be offering around 500 brands to its consumers in the worldwide market. In its marketing tactics,…
7 pages (1757 words)
Effective Advertising
Advertising is one of the promotion tools that firms use to interact with the consumers. Known as above-the-line-promotion sometimes, it is a paid-for interaction with the customers to inform or persuade about the product the company is providing, e.g. TV or Magazine advertising. Advertisements are generally focused towards the right target market by opting for the right communication bridge i.e. Media. But it is also true that many people who are not willing or able to buy the product may see the advertisements too. Outstanding advertising operations can lead to increased consumer awareness…
7 pages (1757 words)
Analysis of Marketing Campaign of Nike – “Find Your Greatness”
This "Analysis of Marketing Campaign of Nike – “Find Your Greatness”" essay outlines and analyzes the success of Nike's advertising campaign. The substandard endeavors of International Olympic Committee (IOC) demanded to ensure that their chosen sponsors receive hefty spotlight during London Olympics games. The associated athletes were restricted for two weeks from showing their appearance for any unofficial sponsors. Unofficial sponsors were not allowed to gain benefits from Olympic themed messages. For a large number of ads, the plan of IOC worked. However, some creative companies and…
7 pages (1757 words)