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PRODUCT OF GAIN Name: Date: In order to properly recognize opportunities and observe threats, a business corporation ought to commence with a careful indulgent of the marketing surroundings in which a company operates. The marketing environment consists of all the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationships with its target customers.
One of the most noticeable is the discovery technological enhancements in almost all trade aspects. Gains acquired in different marketing businesses can be attributed to improvement in transport and communication (Lucas, 2000). The enhancements in these two fields have ensured that business is more practical and easy to crack through. The involvement of consumers in any type of business can be of great importance to an increase in the business profits. It is important to understand that as technology advances there is increased competition, and the only reasonable way to acquire gains in the businesses is to beware of all new technology in the world. This gives the marketing companies a way to remain ahead of all competitors. Information from researches performed by businesses, universities, and non- profit organizations prove that consumers technological knowledge influences their desire for goods and services. For example, inventory control systems make companies more efficient providing better relationship between suppliers and the supplied. These factors all add up to gain as the product in any marketing organization (Xu, 2005). ...
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