Presentation about iPhone 5 - Essay Example

IPhone 5 First Middle IPhone 5 Apple iPhone 5 is among the line of multi-media enabled Smartphone which is marketed by Apple. The first version of iPhone was launched on January 9th 2007 by the former CEO Steve Jobs. IPhone 5 has improved features as compared to the earlier versions of iPhone. The iPhone is equipped with larger display, latest wireless technology, and 8MP camera; faster chip slim design among many more excellent features. These excellent features of the iPhone were designed with specific target market in mind.

The integration of various on demand features in the iPhone has enabled the company to have consumers from a wide range of background.As stated above, the iPhone was designed for a wide range of consumers having varied needs of a mobile phone. The iPhone 5 marketers have divided the consumers into several segmentation variables. These are according to demographics, psychographics, and behavior. Demographically, the marketers of the iPhone 5 targets people aged between eighteen years to 35 years.

These consist of groups of young people consisting of students and young working professionals. The majority sales of iphone 5 are consumed by this market segment. Despite the fact that this demographic information is useful, the marketers have also employed the use of psychographic technique to do further segmentation. This is by developing virtual profiles which paints a vivid picture of the true iPhone 5 users. This has helped distinguish specific people having certain traits of using the iPhone 5.

In addition to demographic and Psychographics, iPhone marketers have studied the how the consumers could use the product. As a result, the consumers have been segmented behaviorally i.e. behavioral segmentation. Marketing mix involves creating a combination of price, product, promotion and distribution to the greatest extend possible in order to satisfy consumers’ needs in a chosen market segment. To satisfy the consumers’ needs, iPhone 5 marketers have a determination to satisfy the customers and as a result, they use marketing mix techniques.

Marketing channel system refers to a particular group of interdependent organizations which are engaged in the process of availing a product for consumption. The iPhone 5 manufacturers, Apple, use both the push strategy and the pull strategy to attract consumers. In the push strategy, the company is using its resources to induce intermediaries to promote carry and sell the product to the end users. In the pull strategy, additional forms of communication are employed to convince consumers to inquire for the product from the intermediaries.

These strategies are targeted to all types of buyer’s i.e. habitual shoppers, high value deal seekers, and variety – loving shoppers and high – involvement shoppers. BibliographyApple. (2012). iPhone 5. Retrieved November 27, 2012, from Apple website: http://www.apple.com/iphone/featuresBui, D. (2012, April 12). Apple’s Innovative Distribution Strategy Revealed. Retrieved November 27, 2012, from Saleschase: http://www.saleschase.com/blog/2012/04/09/apples-innovative-distribution-strategy-revealedgroup5iimc.

(2011, October 12). iPhone. Retrieved November 27, 2012, from Target Audience: http://group5iimc-appleiphoneclassreport.blogspot.com/Solomon, M. R., Greg, W. M., & Elnora, W. S. (2012). Real people real Choices. New Jersey: Pearson eucation Inc.