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Assignment example - Opportunities for Food Company to Develop Healthier Eating Products.

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High school
Assignment
Marketing
Pages 10 (2510 words)
The study would explore these trends and recommendations further through tailored research into the healthy eating market. The research would collect data through case studies and interviews to effectively analyze it further through cross-case search for patterns and coding is chosen as the analysis technique…

Extract of sample

With growing efforts by the government and a high level of media interventions, the arena of healthy foods is becoming an important side for the research day by day. Not only that, but it is also becoming an increasingly important factor for the consumer as well as the retailers. This movement has thus worked as an advantage for the food manufacturers and processors as the demand in the product areas such as organic, vegetarian, and low-fat/low-sugar foods has increased to a great extent.
In the recent years, there has been a change in the mind-set of the manufacturers and processors in dealing with the demand generated for these products and the need to develop new and innovative ways before-hand. Nowadays, these manufacturers and processors are becoming more and more proactive in dealing with these issues. The reasons for such a shift can be attributed from various reasons.
To begin with, it has been realized that there has been an increase in the amount of disbelief by the consumers over the current health claims presented by the manufacturers. This means, that the consumers are now deciding for themselves; the market has now presented the manufacturers with various dimensions to market themselves to as the market has now segmented to those who fall to such claims generated by the manufacturers and those who do not. ...
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