Got a tricky question? Receive an answer from students like you! Try us!

Creating Marketing Plan for Online Service - Essay Example

Only on StudentShare
High school
Essay
Marketing
Pages 4 (1004 words)

Summary

The online marketing plan will enhance the required services to ensure that a large community is met. Currently, there is an increase in online services that are available online with continuous expectations of growth with the online community. The platforms which are currently available are providing expansion of interest in various online areas while creating a different approach to reaching target markets interested in specific businesses…

Extract of sample
Creating Marketing Plan for Online Service

The growing popularity and expected growth with online e-commerce and services offers even more opportunities for creating the right marketing plan for the online service. Tools for Marketing The first approach taken for the online marketing plan is based on growing in search engines. On average, 48% of individuals find the online services by looking at search engines. The approach taken is to build a strong online presence through Google, Yahoo and MSN, the three leading areas that are able to provide opportunities for searching online. The approach to creating a presence on the Internet begins with keywords and tags that come from a website. This is furthered with building links that move back to the website and which are able to provide different alternatives for the website. The approach taken will be associated with the algorithm used by search engines, specifically which read the online website. The algorithm combines the amount of traffic with the given links and keywords to categorize and create an area of where the website should be categorized. ...
Download paper
Not exactly what you need?

Related Essays

MARKETING PLAN
are creating the new plan, all details of the  company’s existing electronics marketing plan are to be considered irrelevant. The intent is  that current strategies, practices, etc., will be considered for relevance and possible  continuance only after your new plan has been presented to and is understood by top  management.  Given:  Company G’s team of engineers and designers have developed a line of top-quality small  appliances, and through concept and prototype testing, they have shown that the visual  design features are very appealing to potential buyers and give a distinct…
10 pages (2510 words)
Marketing Plan
“A Marketing Plan is a document that supplements a business plan and brings together all your market research so that you can work out exactly where your business is going and how it is going to get there” (Benefits of Marketing par. 1). Market research indicates a specific, growing need in areas related to products and services. The market strategy, based on a   cost effective approach, aims at attaining this clearly defined target market. The main marketing objective is to support continued profitability and growth by implementing the strategy in an effective manner. Mission: To…
15 pages (3765 words)
Business plan proposal: Gardenia Online Garden Shop
There is a separate approach for the individual customer, for corporate clients and for event organizers whom the company will consider business partners in selling the products. …
13 pages (3263 words)
Marketing plan for dove skin-care products for men
This is one of the most important parts of marketing – availability of information about products and people. The first information need that a marketer must meet is consumer orientation. We have to identify the target market, which in this case is the male population, aged 15-34-year-olds. This is a growing segment of users of facial skincare products. Skin care products, like moisturizers and deep-cleaning facewash, are products that should be built up through the marketing mix. More information of these products has to be analysed and enhanced as the information from the market segment…
7 pages (1757 words)
service marketing and relationship marketing
In the present report, a service blueprint of Subway has been formulated and evaluated. Different components of service delivery process are described in service blueprint of Subway. Theories and practical applications of service blueprint have been discussed with respect to the organisation. Moments of truth or customer touch points with respect to Subway has been discussed. The report has also evaluated strategic plans for service recovery process. Service Blueprint of Subway As a blueprint, Subway will have five components all together performing front stage and back stage operations. The…
10 pages (2510 words)
Marketing Plan
Competition from Blackpool Beach will decrease income from both inbound international tourism and local tourism by a considerable margin (between 8-10%). iii. With the tourism in Scotland on the rise (VisitScotland 2012), our competitors will institute new facilities and recreational activities for the summer season before March 2014. Marketing Objectives Aberdeen Beach offers a serene, beautiful and relaxing environment for tourists, both local and international. Apart from coming up with a mission statement that is both marketing oriented and consumer-focused, Aberdeen City Council should…
9 pages (2259 words)
INTERNET MARKETING PLAN:
The e-marketing domain is largely affected by competition, technology, newer trends in advertisement, and more importantly dynamic strategies used by firms and therefore e-marketer has to foresee how these variables may significantly impact his business and how they can be effectively managed so as to create a long-term sustainable competitive edge. As market orientation is at the very heart of contemporary marketing concept, it is very important to continually learn and evolve in response to changes in the business contexts and thus to constantly adjust, update and revise marketing practices…
15 pages (3765 words)