The growing popularity and expected growth with online e-commerce and services offers even more opportunities for creating the right marketing plan for the online service. Tools for Marketing The first approach taken for the online marketing plan is based on growing in search engines. On average, 48% of individuals find the online services by looking at search engines. The approach taken is to build a strong online presence through Google, Yahoo and MSN, the three leading areas that are able to provide opportunities for searching online. The approach to creating a presence on the Internet begins with keywords and tags that come from a website. This is furthered with building links that move back to the website and which are able to provide different alternatives for the website. The approach taken will be associated with the algorithm used by search engines, specifically which read the online website. The algorithm combines the amount of traffic with the given links and keywords to categorize and create an area of where the website should be categorized. By using this as a part of the marketing plan, it will become easier to develop a relevant approach to the online presence through the use of the search engines (Aakar, Kumar, 2008). While there are relevant aspects that are associated with the search engines, it is also necessary to reach indirect and direct traffic through a variety of tactics. An approach which has grown in the past years is based on the use of Web 2.0 and social media. The Web 2.0 and social media aspects are able to work toward finding indirect traffic and creating an image that allows individuals to go to the website for the services. Using options such as Twitter, Facebook and other social media allow for more interactions and opportunities for the services. The Web 2.0 alternatives are combined with interactions, reviews and dynamic content that is able to provide even more options for search engines. The communication and interaction that is a part of the Web 2.0 applications then create a different level of communication which can be used for the online services (Shankar, 2009). The approach with Web 2.0 and social media is one which is followed by direct interactions with potential and loyal customers. Direct marketing is able to provide even more alternatives to the online marketing while creating even more options for the online marketing. Email, newsletters, promotional offers and continuous contact with those that are interested in the business offers even more information and insight to the customers which are interested in the business. The approach taken is one which is based on customer led options. This allows customers to determine what the nature of the services or products should be. Combining this with insight into developments and new opportunities will assist in creating more customer interactions. By doing this, there is the ability to have interactions, loyalty and the ability to meet the consumer demands that are available through the online portals (Gay, Charlesworth, 2007). Developing a Marketing Mix The various tools which are used with the online marketing are combined with the specific approaches to ensuring that the
The online marketing plan will enhance the required services to ensure that a large community is met. Currently, there is an increase in online services that are available online with continuous expectations of growth with the online community. The platforms which are currently available are providing expansion of interest in various online areas while creating a different approach to reaching target markets interested in specific businesses…
The earliest businessmen practiced the idea of creating a good relationship with their customers so as to retain them. This was an easy thing to do during the first days of business, the workers were able to recognize each customer, and the sales representatives knew the preference of each customer and also would identify who would pay on time and who could not1.
Mission ABC Company’s mission is to offer specialized customer communication products via mail. Products offered by the company are either not accessible on the retail level, or are very costly if acquired from regular shops. The ABC Company offers a range of remarkable commodities alternatives on bargain prices.
Their mission is stated as "To be a global company, making a difference in peoples' lives by leveraging our brand and the coffee experience to foster human connections." It addition to its wide presence in the USA, it is globally expanded into Canada, Switzerland, South Korea, and Japan.
In fact, ensuring that the plan is communicated effectively to all related and concerned personnel is a part of the planning process (Bnet, 2008).
2. A Strategic Business Unit or an SBU is in essence a sub-segment within an organization that is created with the objective of catering to the demands of one particular business area, and thus in spite of having adjacent focus of market and customers with the organization, is responsible to develop a separate and specific marketing strategy for itself (12manage, 2008; Bnet, 2008).
To make the store a greater place for meeting with friends or for a date, the theme is changed and this helps in attracting consumers. This time I experienced certain artworks of Starbucks designers. There
available are providing expansion of interest in various online areas while creating a different approach to reaching target markets interested in specific businesses. Over the past five years, there has been an increase in online shopping by 40%. This is combined with over
The company provides the customers quality products at affordable prices. The company is known for its quality god across the world and being socially responsible in China as well. The company works on the philosophy of combining people and orders in
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