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  • 3. Whilst social media has become an important issue in marketing, there has been concern over its value as an effective marketing channel. Evaluate the value of social media for (1) advertising, (2) customer service and (3) as a community building tool.

3. Whilst social media has become an important issue in marketing, there has been concern over its value as an effective marketing channel. Evaluate the value of social media for (1) advertising, (2) customer service and (3) as a community building tool. - Essay Example

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3. Whilst social media has become an important issue in marketing, there has been concern over its value as an effective marketing channel. Evaluate the value of social media for (1) advertising, (2) customer service and (3) as a community building tool.

Some of the main business benefits of using social media include provision of an effective marketing platform, ability to reach large audiences, and improved customer service. In this paper, we will discuss the value of social networking websites for advertising, customer service, and as a community building tool. The paper will also include a discussion on the value of social media as an effective marketing tool.
Social networking websites are playing a valuable role as effective marketing channels for all types of companies whether large, small, or medium-sized (Kelly 2013). With the advent of the social media as an effective network for marketing and advertising, companies started using social networking websites for achieving better response, as well as to provide customer service through enhanced level of interaction with the customers of the company (Richardson et al. 2010, p. 58). “The main goal of social media marketing is to ensure high participation of target audience in campaigns and content shared by the company” (Rajarammohan 2012). It is imperative for a company y to know the needs and demands of the customers for the provision of best products and services. Managers use a range of tools to gather required information because without the information of customers’ requirements, it is not possible for a company to deliver customer value properly. Social media marketing helps managers and concerned employees in contacting the customers of the company directly to know their requirements and preferences. Today, many small and large companies form manufacturing and retail industries are focusing of the use social media marketing to customize their products in accordance with the customers’ preferences, as well as to deliver their message in a more effective and conventional way to the target audience. Social media marketing refers to marketing using social networking websites and other forms of social media (Weinberg 2009, ...
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Social media has also influenced the way SMEs and large corporations market their business products and services and provide customer service (Zarrella 2010, p. 53). It is also playing a…
Author : sandracremin

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