• Home
  • Subjects
  • Marketing
  • 3. Whilst social media has become an important issue in marketing, there has been concern over its value as an effective marketing channel. Evaluate the value of social media for (1) advertising, (2) customer service and (3) as a community building tool.

3. Whilst social media has become an important issue in marketing, there has been concern over its value as an effective marketing channel. Evaluate the value of social media for (1) advertising, (2) customer service and (3) as a community building tool. - Essay Example

Only on StudentShare

Extract of sample
3. Whilst social media has become an important issue in marketing, there has been concern over its value as an effective marketing channel. Evaluate the value of social media for (1) advertising, (2) customer service and (3) as a community building tool.

Some of the main business benefits of using social media include provision of an effective marketing platform, ability to reach large audiences, and improved customer service. In this paper, we will discuss the value of social networking websites for advertising, customer service, and as a community building tool. The paper will also include a discussion on the value of social media as an effective marketing tool.
Social networking websites are playing a valuable role as effective marketing channels for all types of companies whether large, small, or medium-sized (Kelly 2013). With the advent of the social media as an effective network for marketing and advertising, companies started using social networking websites for achieving better response, as well as to provide customer service through enhanced level of interaction with the customers of the company (Richardson et al. 2010, p. 58). “The main goal of social media marketing is to ensure high participation of target audience in campaigns and content shared by the company” (Rajarammohan 2012). It is imperative for a company y to know the needs and demands of the customers for the provision of best products and services. Managers use a range of tools to gather required information because without the information of customers’ requirements, it is not possible for a company to deliver customer value properly. Social media marketing helps managers and concerned employees in contacting the customers of the company directly to know their requirements and preferences. Today, many small and large companies form manufacturing and retail industries are focusing of the use social media marketing to customize their products in accordance with the customers’ preferences, as well as to deliver their message in a more effective and conventional way to the target audience. Social media marketing refers to marketing using social networking websites and other forms of social media (Weinberg 2009, ...Show more

Summary

Social media has also influenced the way SMEs and large corporations market their business products and services and provide customer service (Zarrella 2010, p. 53). It is also playing a…
Author : sandracremin
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"3. Whilst social media has become an important issue in marketing, there has been concern over its value as an effective marketing channel. Evaluate the value of social media for (1) advertising, (2) customer service and (3) as a community building tool."
with a personal 20% discount.
Grab the best paper

Related Essays

Fords social media marketing
Mangold and Faulds mention that social media marketing is a hybrid mix of various promotional methods, which includes personal selling, word-of-mouth advertising strategy, and consumer relations (358).
6 pages (1500 words) Essay
SOCIAL MEDIA MARKETING STRATEGY
SOCIAL MEDIA MARKETING STRATEGY. The Daily Telegraph dated July 23, 2012 carried a story “Social Media without an effective Marketing Strategy is Lame; Marketing without an Effective Social Media Strategy is Blind ” With the digitalization of the global markets in the twenty first century, it is undisputable denying the influence of social media in the global business affairs, particularly with respect to marketing strategies.
4 pages (1000 words) Essay
SOCIAL MEDIA AS AN EFFECTIVE MARKETING CHANNEL
SOCIAL MEDIA AS AN EFFECTIVE MARKETING CHANNEL1. Introduction In today’s world, the use of social media has significantly increased (Gross and Acquisti 2005, p. 71). With its increased personal use, it has also influenced the way SMEs and large corporations market their business products and services and provide customer service (Zarrella 2010, p.
10 pages (2500 words) Essay
Marketing And Social Media
It is important to mention that in today’s date, the social media has gathered a tremendous amount of importance in the recent times. Because of the high technology friendly nature of the consumers of the young as well as the middle age, who are located in both the developing as well as the developed markets, it can be said that the social media which promotes social networking among the masses has become a very important form and medium of communication.
7 pages (1750 words) Essay
Social Media Marketing Plan
The researcher states that social media today is a very economical way of advertising, because most of the services are free. In line with this, it is important for Lips-to-Go to hire at least one professional and experienced online relations employee who will be dedicated in helping to ensure that that the business is able to manage its online presence.
9 pages (2250 words) Assignment
Social Media Marketing
These sites are quite popular especially with the younger generation who spend most of the time on these sites as compared to the time spent watching television or reading a newspaper. As such,
9 pages (2250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT