Organizations Mission, Vision, and Goals - Case of the Turning Point - Assignment Example

? Turning Point Table of Contents Table of Contents 2 Organizational Background 3 Internal environment – TOWS analysis 3 External environment 5 Stakeholders 5 Competitors 5 PESTEL Analysis 5 Political 5 Economic 6 Social 6 Technological 6 Environmental 7 Legal 7 Summary of Organization’s mission, vision and goals 7 Key Issues and Challenges 8 Financial Issue 8 Housing problem 9 Educational assistance 9 Other Issues 9 Working as a Consultant 9 Timeline 9 Accountability as a consultant 10 Budget Estimation and Initial ideas for Strategies 10 Reference 11 Organizational Background The Turning Point is a Singapore based non profit organization which has focused on providing charity based services. The organization is a fourth outcome of the Christian community, since the year 1970. The main aim of this organization is to focus on providing support based recovery to female victims of drug addiction in the geographic location of Singapore. Though the World Drug Report of the year 2008 revealed that Singapore has significantly low cases of substance abuse, yet the reality is highly challenging and controversial in nature (Dara Drug & Alcohol Rehab Asia, n.d.). In the recent times, the number of civilian arrests that has been made on the lines of substance abuse is increasing. As of the year 2011, the first 6 months of the year witnessed an increase of drug abusers arrest by 20% as compared to that of the previous year. Also, the number of first time drug users has also gone up over the years on a steady basis since the year 2008 (Kirkland, 2011). The charity based organization, The Turning Point, which has its financial funding and support from the local government, provides the female victims of substance abuse the opportunity to recover by making them stay and participate in its indoor program for a period of 6 months. The last 3 months of the abuse removal program enables the respondents to participate in working and studying outdoors. The service offering of the charity comprises of residential rehabilitation programs as well as counselling services to the affected victims. Internal environment – TOWS analysis The TOWS analysis is often used to analyse the competitive position and advantage of the company. It is of considerable importance to mention that the TOWS matrix is a conceptualized framework that helps in a great way in matching the external opportunities and threats with the factors of company or organization specific strengths and weaknesses. Threats Old residents might contact new outdoor residents for selling of drugs. Competition with other organizations in regards to staff availability and volunteers Donor organizations moving to fund other non profit organizations. Opportunities Expanding the charity based organization in to new locations. Increasing awareness among schools and universities in regards to the problems of drug abuse Create union ship with other non profits organization for fund raising activities. Weakness Re-entering of completely healed patients in the world of drug abuse Problem of arranging education and sustainable lifestyle for the cured residents Difficulty in arranging for shelter for the resident females after their exit from Turning Point. Strengths Highly empowered staff and large number of volunteers. Stringent laws to take care and prevent the possibility of running away of residents. Exemption of tax by the corporate of around 2.5 times to the amount donated to Turning Point External environment The external environment comprises of stakeholders, competitors as well as macro and micro based factors of political, economic, social, technological, environmental and legal. Stakeholders Talking about the stakeholders associated with the charity based organization, it can be said that in general lines the entire society is the stakeholder. The reason behind making that statement is the fact that The Turning Point is non profit government funded charity and hence the entire society of Singapore is bound to benefit from a drug addict free environment developed by the success of the non profit organization. However, in more specific view points, the non profit organization is bound to have primary an secondary stakeholders. The primary stakeholders are the victims and offenders of substance abuse. Also, the primary stakeholders comprises of volunteers and empowered staff of the charity. The secondary stakeholders comprises of the government and various other corporate sector companies which provide funding for the smooth running of the organization. Competitors The competitors of the organization are the various non profit organizations of Singapore which are attending to the requirements and challenges of the society. PESTEL Analysis Political No political pressure and interference Need for government support in regards to social, technological, environmental and legal needs of the organization. Economic Well developed and free market kind of an economy. Heavily dependent on the export factor of the economy. Social Population comprises mostly of Singapore nationals Various ethnic groups like the Chinese, Malay, Indian and others are also present (CIA, 2013) Socio cultural challenge for the organization in regards to whether the educated and demographically different masses will recognize the needs to provide support to the former victims of drug abuse in the work places after their recovery. Technological The technological output of the nation forms a key factor and contributor to the national export (Beynon, 2001, p. 35). The organization can focus on implementing a knowledge management system for raising funds and awareness among the masses. Integration of ecommerce technology for online order placing for products developed by the recovering residents. Environmental Highly dedicated towards providing clean air and water to its citizens, thereby promoting an overall clean environment which is highly beneficial for the masses (Soon & et.al, 2009, p. 21, 50 ) Focusing on recycling practices of various key resources as well as waste management. Legal Presents a clean, transparent and corruption free image for the nation as well as the economy. Formation of laws that requires CSR activities by the business organizations. Development of tax benefits laws to draw investments in corporate CSR. Summary of Organization’s mission, vision and goals It is of considerable importance to mention that the vision and mission of an organization are the key and critical factors of the strategic planning process of an organization. It has to be said that the vision and mission objectives are highly interlinked with each other, though they share a significant difference in regards to their duration. The vision of a company often talks about the long term goals and objectives of the company. The mission of the company however, brings into focus the short term goals of the company. It is often said that in order to attain growth in the long term, it is very important to have a clear vision. The non profit organization is powered by the vision of providing a better life to people who cross paths with substance abuse. The mission of the charity highlights the successful conversion of victims of drug abuse into responsible citizens of the society (The Turning Point -1, 2010). The non profit organizations pick up female addicts within the age group of 35-45 years from the streets of Singapore. It is very important to mention the fact that the organization was quick to identify the changing social behavioural patterns and demands of the society of masses living in Singapore. Keeping pace with the changing needs, the organization has diversified its focus to addictions on the line of alcoholism, issues of domestic violence as well as gambling problem. Also, to identify the potential victims of these issues at a much earlier stage, the non profit charity based organization is also concentrating on providing its services to clients falling in the younger age group, who get easily lured into the world of crime and immorally challenging behaviour (The Turning Point -2, 2010). Key Issues and Challenges It has to be said that the charity based non profit organization Turning Point is facing a number of key issues and challenges. It has to be said that the issues are widely diversified in nature. Financial Issue It has to be said that charity which is directly related to any noble cause needs the continuous support of finances. In the case of Turning Point, the highly critical and crucial finances were provided by the Church as well as the government. The government provided a funding of around 35% while the remaining was collected from individual as well as corporate donors and the church. With the growth in the number of drug related arrests made in Singapore each year, the Turning Point automatically needs to grow at a much faster rate. It is important to mention that since the organization is of non profit nature, hence the organization needs external financial support to fuel and fund its growth. In the recent times, the charity is feeling a shortage of financial support. Housing problem The non profit organization supports and helps the victims and offenders of drug abuse to return to a normal and responsible lifestyle. This makes the charity and non profit organization face the challenge of arranging a possible housing solution for the recovered residents of Turning Point. Educational assistance It is of high importance to mention the fact that to lead a normal and responsible lifestyle, the recovered residents of Turning Point need education and jobs to sustain themselves. The Turning Point is also facing challenge in the line of providing educational form of assistance to the victims of drug abuse. Other Issues The non profit organization is also facing challenges on the lines of variety of diversified issues. The issues range from arranging for foster care to the arrangement of passports and other identification related documents for the recovered victims Working as a Consultant As a consultant, I will be reporting directly to Chuen Yann, the Director of The Turning Point and Mrs Thumboo - Yeo Swee Ching, the chairman of Turning Point. Timeline Submission of Client Brief: 10 April 2013 Troubleshooting of Key Issues: 10 May 2013. Marketing Plan: 25 May 2013. Accountability as a consultant I will be indulging in face to face interaction with the above mentioned persons on a weekly basis. Also, alternate day activities will be summarily reported to the above mentioned persons on a regular basis through the usage of online email communication. As a consultant, who is working for the non profit organization, I will help the charity based organization to tackle and solve the various challenges faced by the organization at the recent times. Also, I will be responsible for designing a marketing plan that will help Turning Point to expand its reach to the masses and society and thereby attain growth. Budget Estimation and Initial ideas for Strategies The estimated budget required for the tackling of the new ideas as well as the designing and implementation of the marketing plan will be around 200,000 Singapore Dollars. Talking about the ideas related to the strategies, it has to be said that multiple ideas has to be promoted simultaneously. The first idea is to arrange for financial funding from various successful business leaders. The second idea is to enter into partnership with a leading realty developer and builder so as to tackle the issue of housing problem. The third idea is to enter in to a joint venture with a educational institution so as to take care of the educational needs of the victims who have recovered from drug abuse while availing the support of Turning Point. Reference Soon, T.Y., & et.al, 2009. Clean, Green and Blue: Singapore's Journey Towards Environmental and Water Sustainability. Singapore: ISEAS Publishing. CIA, 2013. The World Factbook.. [Online] Available at: https://www.cia.gov/library/publications/the-world-factbook/geos/sn.html [Accessed 5 April 2013] Koontz, H., and Weihrich, H.2006. Essentials of Management. New Delhi: Tata McGraw Hill Dara Drug & Alcohol Rehab Asia, n.d. DRUG ADDICTION IN SINGAPORE. [Online] Available at: http://alcoholrehab.com/alcohol-rehab/drug-addiction-in-singapore/ [Accessed 5 April 2013] Kirkland, C., 2011. SINGAPORE RISE IN DRUG USER ARRESTS. [Online] Available at: http://www.talkingdrugs.org/singapore-rise-in-drug-user-arrests [Accessed 5 April 2013] The Turning Point -1, 2010. Our Mission. [Online] Available at: http://www.tturningp.com/ourmission.html [Accessed 5 April 2013] The Turning Point -2, 2010. A Charity reaching out to women seeking recovery from substance abuse and crime... [Online] Available at: http://www.tturningp.com/index.html [Accessed 5 April 2013] Beynon, R., 2001. The Routledge Companion to Global Economics. UK: Routledge. Read More