Bionade as a World Wide Brand - Assignment Example

Only on StudentShare

Extract of sample
Bionade as a World Wide Brand

To attract more consumers, they offer beverages with various flavors. As a botanical brew most of its products were herbs and plant roots especially the ginger roots. It is different from other drinks in the sense that apart from being a soft drink, it follows a different procedure during the manufacturing process which enables it to be fermented and produced naturally (Yang 2011, p. 12). The fact that it is an original drink just like coca cola makes the drink to attract many consumers as it undergoes organic fermentation. Viral marketing and communication strategies adopted sponsor several events that enable the drink to be successful in the market. Customers: Segmentation The drink can be one that has segmented its consumers specifically to those who are non alcoholic. It has been branded by many consumers as a hip lifestyle drink which is healthy for consumption. Every customer in the market is always in need of refreshment that will quench their thirst. This may not be an easy process as most of the drinks in the market are known to be artificial as opposed to Bionade which is a natural drink (Kotler et al., 2008, p. 21). This specifies its interest to people with specific health requirements and is not ready to consume artificial products. ...Show more

Summary

BIONADE AS A WORLD WIDE BRAND Instructor Institution Date Environmental Analysis of Bionade Market Trends Being a non alcoholic drink, there are no artificial additives an indication that the commodity is meant for consumption by all consumers in the market…
Author : hagenesmeggie
Bionade as a World Wide Brand essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Bionade as a World Wide Brand"
with a personal 20% discount.
Grab the best paper

Related Essays

How Coca-Cola Became a World Acknowledged Brand
This essay analyzes that the company in consideration is the Coca Cola Company which came about in 1886 as a powerful corporation and since then, has undergone a series of progressions which have uplifted it to being ranked as the seventieth largest company operating in the United States of America, according to Forbes 500.
9 pages (2250 words) Assignment
Brand Management
The most challenging part of this branding progression is to fulfill the promises, which are made with customers through advertisement and marketing. However, the technique of under-promising is an ideal one in these circumstances, which focuses on delivering more value in terms of price, quality and ease of use, than the customer expects.
6 pages (1500 words) Assignment
Brand management
It deals with defining the brand, strategies to position the brand in the market and delivering the brand. Brand management can be defined as the art of creating and maintaining the brand. A brand image differentiates the brand from its competitors. It also provides a reflection of the business.
8 pages (2000 words) Assignment
Brand survey
Besides coffee being the most profitable product for the two, there are many other aspects as well that contribute to their success. Compared to DD, Starbucks is more successful because it provides the customers with a comfortable environment along with a variety of drinks; they also display their goods properly and provide their customers with the best customer service.
1 pages (250 words) Assignment
Brand management
In this case, BIG is an example of an organisation that serves s a case study for analyzing the extent to which business strategy can help in the realisation of performance target. Some of the aspects likeable about the experience are the perfect reward systems that Air Asia had introduced for customers.
4 pages (1000 words) Assignment
BRAND MANAGEMENT
The study also evaluated the role of the marketing mix in supporting the brand. Brand image is often defined as that group of characteristics and alliances that customers associate to the
8 pages (2000 words) Assignment
Brand Gap
Branding is a customer centric approach rather than product centric approach which actually means that marketers today need to
1 pages (250 words) Assignment
Brand management
In this regard, the business must always develop a good relationship with its public as a way of enhancing its brand in the market. Sony Corporation has greatly done much in enhancing its brand in the United
4 pages (1000 words) Assignment
Brand Integrity
The brand manager should be able to think through the maze of financial data and disturbing news and should be able to keep focus on the brand. The authors suggest that in case of a
2 pages (500 words) Assignment
Brand management
Some organizations fail because of their inability to maintain their brand name as competition leads to its reputation. Others have successfully managed their brands and achieved their goals. It
4 pages (1000 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT