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Bionade as a World Wide Brand
Pages 6 (1506 words)
BIONADE AS A WORLD WIDE BRAND Name Course Instructor Institution Date Environmental Analysis of Bionade Market Trends Being a non alcoholic drink, there are no artificial additives an indication that the commodity is meant for consumption by all consumers in the market.
To attract more consumers, they offer beverages with various flavors. As a botanical brew most of its products were herbs and plant roots especially the ginger roots. It is different from other drinks in the sense that apart from being a soft drink, it follows a different procedure during the manufacturing process which enables it to be fermented and produced naturally (Yang 2011, p. 12). The fact that it is an original drink just like coca cola makes the drink to attract many consumers as it undergoes organic fermentation. Viral marketing and communication strategies adopted sponsor several events that enable the drink to be successful in the market. Customers: Segmentation The drink can be one that has segmented its consumers specifically to those who are non alcoholic. It has been branded by many consumers as a hip lifestyle drink which is healthy for consumption. Every customer in the market is always in need of refreshment that will quench their thirst. This may not be an easy process as most of the drinks in the market are known to be artificial as opposed to Bionade which is a natural drink (Kotler et al., 2008, p. 21). This specifies its interest to people with specific health requirements and is not ready to consume artificial products. ...
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